© BB Design Stock Shutterstock BB Theme Sale | ShutterstockYou've done a lot to build your brand as a financial advisor. Your business will be featured on bus benches, billboards, and even local Little League sports games, but now you're missing out on your biggest opportunity.
The internet isn't just a place to check an actor's name on the tip of the tongue or the weather; Internet has become a one stop shop for everyone.
With unlimited access to information, the world has gone digital and there is no going back. If you are not taking advantage of digital marketing opportunities, you may need to update your marketing strategies. The Internet is a treasure trove of new customers waiting to be found, and here's why you should take advantage of it.
Related: 7 Things You Should Know About Digital Marketing
Brand alignment and digital marketing can go hand in hand.
Almost every industry uses the Internet to acquire new customers. However, the financial services industry, especially financial advisors, has slowed down. The reason is simple. As a financial advisor, you have a highly regulated fiduciary duty to your clients. Branding and compliance are important, and you can't risk compliance issues putting your brand online.
Well, what if it is not necessary?
When you work with a strong marketing service provider that can implement the digital marketing strategies and automation necessary to reach your leads, the chances of those leads becoming customers increases. First, it's important to understand why a strong online presence is key to your business.
Why should you take advantage of this new era?
Even if you think you haven't taken advantage of digital marketing opportunities, there are good opportunities online. Today, customers share their experiences on social media and leave reviews on websites, which has become an important factor in building trust with new customers.
When you use online tools, you have more control over your brand's identity online, and you're more likely to reach an audience you didn't know existed.
That's why more than half of all businesses in the United States use some form of marketing automation.
See also: Top 5 Benefits of Marketing Automation
Know your options
There are many ways to advertise online. Some of the most popular online financial services promotion options include:
- Social Networks : Social networks are an important area of online activity. To put the power of social media into perspective, Facebook has 2.9 billion active users. This means that it covers about a third of the world's population.
- Search Engine Optimization: Google started as a brand but has become a verb. If you don't know anything, google it. So a client near you asks, "Is there a financial advisor near me?" You're on the list Search Engine Optimization (SEO) can help.
- Local Listings: Local online listing sites are free and have a large audience. You can use these local listing websites to increase your customer base.
- Paid search: You can use pay-per-click ads This allows you to appear at the top of search results and you pay a small fee when someone clicks on your link.
- Media advertising campaign . Website banner ads can expose your brand to thousands of customers at minimal cost. CPM advertising campaigns, or cost per thousand views, allow you to place banners on popular websites for, in most cases, $10 to $20 per thousand views.
- Online Videos: You may be surprised at the response you get when you create a YouTube video Some short videos that explain money and the financial industry can attract customers who don't understand it.
- Email Marketing : Keep in touch with previous customers so that they come back the next time they need your services.
Marketing automation is your best ally.
Of course, there are many elements that go into a solid network marketing plan, but technology has created incredibly effective solutions for them. Marketing automation is a hot ticket and growing in popularity. You can automate everything from paid search to organic and social posting to campaign viewing. With a solid digital marketing and marketing automation strategy, you can focus on what you do best: providing financial advice to your clients.