What is Affiliate Marketing?
Guerrilla marketing is a marketing strategy in which a company uses unexpected and/or unusual communications to promote a product or service. Guerrilla marketing differs from traditional marketing in that it is often based on face-to-face interactions, has a smaller budget, and focuses on small groups of advertisers to get the word out in a specific area rather than large media campaigns. .
First search
- Guerrilla marketing is the use of new or unconventional methods to increase sales or generate interest in a brand or company.
- These methods are often low-cost or free, and involve mass use through many personal communications or viral social media posts.
- This marketing approach has become increasingly popular with the advent of ubiquitous mobile and connected technologies that enhance messaging and target user groups.
Understanding Guerrilla Marketing
Companies using guerrilla marketing can gain a large audience for free by relying on viral or word-of-mouth marketing for their promotions. Connecting with consumers' emotions is key to guerrilla marketing. This strategy is not used for all types of products and services, it is usually used for "hot" products and is mainly aimed at young consumers who are likely to respond positively.
Guerrilla marketing takes place in public places that serve the largest possible audience, such as streets, concerts, parks, sporting events, festivals, beaches, and shopping malls. One of the most important aspects of guerrilla marketing is choosing the right time and place for your campaign to avoid potential legal issues. Guerrilla marketing can be internal, external, event hunting, or experiential, designed to engage an audience with a brand.
The history of guerrilla marketing
Guerrilla marketing is the result of the transition from the traditional media of print, radio and television to electronic media. It was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing . The goal is to build interest around a product or brand so that they buy the product or service or discuss it with other buyers.
Guerrilla marketing can be cost effective for small businesses and startups if they can create a viral marketing event. This approach focuses on the company's core mission, such as education, giving, growth, technology, climate, or productivity, so the company can develop initiatives that advance those values through campaigning, giving, and community. , motivation, awareness. Raise, help, etc. They are the most effective word-of-mouth between business activities and campaign users.
Types of guerrilla marketing
There are different types of guerrilla marketing. Here are some examples:
Guerrilla marketing is wrong.
Given the risk inherent in guerrilla marketing and the sometimes uncharted territory it traverses, there are many examples of failed campaigns.
- In the year 2007, Cartoon Network promoted the show by placing LED signs around Boston that resembled characters from the show. The labels caused a panic and Turner Broadcasting (the main network) was fined $2 million.
- In the year 2005, Snapple announced its new frozen treat by placing a 25-foot lollipop in a New York City park to set a Guinness World Record. They melted faster than expected, covering the park in goo and requiring firefighters to bring it down.