Google Speed Update. A new ranking algorithm designed for mobile search
In 2018, Google announced that SpeedUpdate, a new ranking algorithm designed for mobile search, would be launched later this year.
The "speed update", as we call it, will only affect the pages that provide the slowest user experience, and will only affect a small percentage of requests. Apply the same value to all pages, regardless of the technology used to create the page. Search intent is still a very strong signal, so a slow page can still rank highly if it has interesting and relevant content.
Zhiheng Wang and Duant Fan of Google use page speed in mobile search rankings
In 2010, Google stated that page speed was only a ranking factor for desktop searches. Google promised to study mobile page speed years before this announcement.
As of July 2018, Google said it will study mobile page speed and use it as a mobile search ranking factor.
Read all about Google Speed Update Page speed will become a mobile search ranking factor.
Google answered some questions about Search Engine Land in our post: Google's New Fast Updates FAQ. AMP pages, Search Console notifications and desktop only pages.
Even on this day
Google Search Console runs a desktop page activity report
2022 : The report provides metrics such as the percentage of URLs with a good page experience and the number of search impressions over time to quickly evaluate performance and see what improvements are needed for specific pages.
OneSearch, Verizon Media's new search engine, sounds very familiar
2020: DuckDuckGo, Anyone? The new search engine will display results generated by Bing and relevant ads instead of behavioral ads based on cookies.
Updated research. Links are still incredibly important to Google rankings
2019 : Pooled connection data using 27,000 surveys showed a strong correlation between connections and ratings.
Bing Ads will serve all of Yahoo's search ads as part of a new deal between Microsoft and Verizon
2019 : An expansion of the partnership will make all of Yahoo's search inventory available through the Bing Ads platform. Bing Ads will continue to serve all of AOL's search inventory.
Google shares tips for success in Google News search results
2019 : These 11 tips are mostly established best practices — a nice refresher, not a new approach.
Question: The owner of a smart speaker steals time from smartphones, TVs, radios
2018 : A study shows that there are approximately 40 million devices in American homes.
Q: 60% of voice users want more answers and fewer search results
2017: Calling, searching, texting and searching cards were the most common ways to use voice.
Report invalid ads to Google. In 2013, 59 percent said more ads but fewer bad advertisers.
2014: Google claims to have removed more than 350 million malicious ads from its system.
AdWords conversion across devices. How 1-800-FLOWERS uses data to be customer-centric
2014: Flowers' overall contribution to AdWords 1-800 conversions increased by 7% when counting orders that started on one device and ended on another.
Google Alerts has a stylish new design
2014: The letters have a sharp look, similar to the map-style layout that was popular in Google search results, Google Now, Google mobile apps and elsewhere.
Image Search: Bing Hawks Towel, YouTube Emmy and Android Sugar Cubes
2014: The latest images taken from the Internet show search engines what people eat, how they play, who they hang out with, where they talk, what toys they have, and more.
Bing adds 5 Facebook content to its social media sidebar
2013: This included Facebook status updates, shared comments, and links in addition to existing Facebook content (likes, photos, etc.).
Adobe Tablet and PLA offer paid research opportunities
2013: Adobe found that the holiday season for paid search was good overall, with online shopping up 16% year-over-year.
Have you ever wanted to be Siri? Apple is looking for a writer
2013. The Perfect Candidate. Someone who combines a love of language, puns and conversation with the ability to bring creative content to life in an intensive technical environment.
"Who sent me chocolate?" - The company is trying to make a breakthrough in Google traffic
2013: It wasn't the first company to help you click on the first result on Google. But it seems that they send such private messages first.
AdWords will display impression share metrics at the ad group level
2012: Previously, impression share metrics were only available at the campaign level, which didn't help when advertisers were trying to decide which ad groups to allocate more budget to.
Google Home will join the anti-SOPA "Blackout Day" protest.
2012: Although Google doesn't go dark, Google links to anti-SOPA information on its home page.
Yahoo co-founder Jerry Young resigned
2012: Young, who co-founded the company in March 1995, officially steps down from the board and all other corporate positions.
Google includes links to competitors along with YouTube videos
2011: Google began showing links to various video sites and search engines in search results. Links appeared next to YouTube videos, but only in music search
They rob Peter to pay Paul. The report claims that MSN is suffering because of its focus on Bing
2011: Microsoft's use of the popular MSN portal as a traffic driver for Bing threatens MSN's partnership, angering merchants and even reducing the company's revenue.
Spaniards want Google to defame police online
2011: Spanish data protection authorities asked Google to remove links to online articles (such as newspaper articles) containing defamatory content.
Seznam.cz challenged Google for the number 1 position in the Czech Republic
2011: Seznam called the story "misleading" and said it was based on "a rather biased interpretation of Toplist statistics."
Google Martin Luther King Jr. logo
2011: Google made a special doodle on Google.com for Martin Luther King Day.
The heads of Yahoo and Microsoft are meeting again
2009: Microsoft CEO Steve Ballmer meets with Yahoo Chairman Roy Bostock, rekindling speculation about merger/deal renegotiations.
Google's video sites are gaining market share
2008: Americans watch approximately 9.5 billion online videos per month, with Google watching 3 billion videos (31.3% of all videos watched), YouTube watching 2.9 billion (30.6%).
OpenID Gains Critical Mass, Yahoo Announces Support
2008: 248 million registered Yahoo users join the Open ID system.
The Library of Congress has partnered with Flickr
2008: The Flickr community asked users to search and tag these photos to give the Library of Congress a more complete and comprehensive way to organize these photos.
Today, Google.org is announcing five strategic initiatives
2008: $25 million in new grants and investments from key partners.
Truveo launches new promotional video site
2008: Compiled candidate videos, commentary and news stories.
Q&A with Techmeme creator Gabe Rivera
2007: Gabe talks about the service, how it's evolving, how it works and what's next.
Articles about Linkbait and is it Linkbait or Link Bait?
2007 A summary of various reference articles and the tie-bid or tie-bid decision we had to make.
Google AdSense Renewal Program Policies and Competitive Advertising Policies
Placing any ad unit, such as an AdSense 2007 ad unit, appearing anywhere on the same site is against the Terms.
Google promotes Google Checkout more
2007: New Google Checkout customers receive $10 from Google to spend at Google Checkout merchants
Wired looks at Yahoo's failures over the years
2007. From Google's failed purchase to Panama and beyond.
In Yahoo, lowercase headings come from the anchor text
2007. This was a mistake. Yahoo fixed the problem about a week later.
Bookmark your favorite questions on Yahoo Answers
2007: Yahoo allows users to rate their favorite questions by adding a star next to interesting or high-quality questions.
The industry continues. Piotr Horan visits the IAC
2007: Peter Horan was CEO of About.com before it was acquired by The New York Times. and later ran the small business portal AllBusiness.com
Mapsharks. Look for mashups
2007. It was created using Google's specialized search engine to find interesting and useful compilations
Boxxet offers "best of" collections on popular topics
2007. Combining aspects of computer automation with community and social media rating and commenting systems to create "boxes" of web content on specific topics.
The land of search engines. Top News and Statistics, 16 January 2007
2007. A look at the best stories with tips, reviews and recommendations
From the Search Marketing Exhibition (SMX).
Previous PMI Expertise
These columns are snapshots over time and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the author and not necessarily those of Search Engine Land
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