Prior to joining Clovia, Nikhil was Head of Media Planning at CARS24 and responsible for new user onboarding.
Clovia, the Indian fashion, lingerie and personal care brand, has appointed Nikhil Gulati as Head of Brand Marketing. He has over 10 years of experience in senior corporate and marketing positions. As part of his new role, Nikhil will lead Clovia brand marketing with the aim of making the brand a household name in India and a leader in its category. He will be responsible for all branding, social and content activities across all media as well as driving brand awareness, engagement and consideration.
Based in Delhi, Nikhil's areas of expertise include brand strategy, media planning, marketing communications, digital marketing and data analytics. Prior to joining Clovia, Nikhil was Head of Media Planning at CARS24 and responsible for new user onboarding. He was instrumental in launching branding campaign with MS Dhoni and strategic partnership with IPL's Sunrisers Hyderabad.
Nikhil also dabbled in entrepreneurship and successfully built an all-round advertising agency. It supports traditional brands such as automotive, consumer goods and retail across all industries.
Nikhil holds an MBA from IBS Hyderabad and a PG Certificate in Marketing and Digital Communications from MICA.
Neha Kant, Founder and CRO of Clovia, said, “We are delighted to welcome Nikhil to the Clovia team as Head of Brand Marketing. Under Nikhil's leadership, Clovia plans to expand its efforts to engage audiences across more means Nikhil's entrepreneurial experience is certain to be one of the strong assets As Clovia advances, his experience in consumer marketing and deep understanding of consumer behavior will be key factors in determining our marketing strategy and position as a leader in direct selling to empower the consumer industry.
Nikhil Gulati, Head of Brand Marketing, Clovia, said: “I am thrilled to embark on this new, unique and inspiring journey with Clovia. What excites me the most is the compelling communication that Clovia has built over the years. My goal is to advance the brand's vision of normalizing the conversation around women's underwear, a topic that until recently was largely taboo, and I look forward to creating richer, more engaging experiences that highlight such conversations and continue to engage with customers in a manner that reflects the spirit of Clovia.