Bangalore, Karnataka, India - Business Wire India, Bangalore Samaaro, a SaaS platform for B2B event marketing, has raised seed funding round led by SucSEEDIndovation Fund with Silver Needle Ventures Fund, The Chennai Angels, Lead Angels, Ankita Mehrotra ( Founder, Dineout). ), Khalid Ghazi (VP, Swiggy) and other big business angels.
Last round Britons - Kedar Gavane, Shreya Goravat and Chaitanya Kalipatnapu - also joined the tour.
With a focus on helping brands around the world improve the ROI of their event, Samaaro aims to become an integral part of their marketing stack and maximize the growth of their business.
Samaaro is an event marketing platform that enables B2B marketers and event planners to maximize business growth and ROI when hosting or attending events.
The platform enables B2B companies that host or attend events to create great brand experiences and create business opportunities. The complete and unique platform is useful for those looking for a technology solution to create an unforgettable event experience, increase customer retention, generate leads and increase marketing ROI through event marketing.
Purnank Prakash, founder and CEO of Samaaro, said, “Event sponsorships account for 80% of the total events industry revenue. Each year, more than 5 million companies participate in events around the world as sponsors and exhibitors. However, generating qualified leads and accurately measuring their ROI remains one of the biggest challenges for these event marketers. This is where Samaaro sets itself apart from the competition, and unlike traditional virtual or hybrid solutions, we focus on maximizing lead generation and thereby optimizing the sales funnel for these businesses. He further added: "Since its launch in June 2020, Samaaro has been used by more than a thousand global brands such as ASSOCHAM, Queen's University and Informa Markets. Over the past 2 years, Samaaro has welcomed 1 million members from 150 countries and generated annual revenue by 300%. With around 60% of its revenues coming from international clients, Samaaro is truly a startup for the world in India." Mayank Banka, founder and chairman of Samaaro, told Banka, "So far, we have been very focused on developing our PMF discovery and spending less on marketing and education are our best performers and we are seeing strong organic support." , especially in North America". summits, trade shows, fairs and new product launches. Funds raised will help us establish Samaaro as a leading event technology brand, a leadership team with experience in the North American market will help create.” SucSEEDIndovation Fund Co-Founder commenting on the investment round Vikrant Varshni, CEO and Managing Partner, said : "The global meeting, incentive, conference and exhibition (MICE) industry is now valued at over $1 trillion and growing. The average annual growth rate is approximately 13%. The growing popularity of live streaming replacing in-person presentations, the growing acceptance of remote working, and the current frenzy of Metaverse events are getting a lot of attention.Samaaro has a unique value proposition and its approach to leveraging technology and its current global capabilities will undoubtedly make it one of the leaders in the industry.Samaaro has Salesforce, Huawei, L&T, Google, AWS, Hitachi and Qualcomm etc. on the platform. has built a strong client base of over 1,000 brands including and we are excited to support their growth story.” About Samaaro Samaaro was founded in June 2020 by Purnank Prakash and Mayank Banka. It is an event marketing platform that enables B2B marketers and event planners to maximize business growth and ROI when hosting or attending events.With a team of 25 people, Samaaro has more than 1000 brands and is home to 1 million members from 150 countries Samaaro generates 60% of its sales in North America and Asia Pacific and has a strong presence in these regions.
• Website • Linkedin Samaaro solves problems: more than 5 million companies from all over the world participate every year in conferences, exhibitions and fairs. These businesses spend most of their marketing budgets on building brand awareness, generating leads, and driving sales to increase sales. However, due to a lack of adequate solutions to track attendee data, interests and lead development, most of these companies struggle to achieve the necessary impact and event marketing remains one of the most difficult channels to decipher.
Solution: Samaaro is a technology company that provides B2B marketers and event planners with a robust event marketing platform. The platform enables B2B companies that host or attend events to create great brand experiences and create business opportunities. Samaaro's intuitive platform allows brands to expand their reach with integrated marketing tools. It offers many networking and interaction features to develop a community of loyal customers. Additionally, the platform helps these brands with lead qualification and converts visitors into leads with a modern dashboard to maximize business growth and ROI. The comprehensive and unique platform is useful for those looking for a technology solution to create an unforgettable brand experience, increase customer retention, generate leads and increase marketing ROI through event marketing.
About the founder: Purnank Prakash & Mayank banka 2014 NIT Trichy Batch graduated and have been friends for 12 years. They have over 8 years of experience developing successful 0-to-1 products for the event marketing industry. AR, VR, IoT and more. Using new technologies like, they have successfully implemented marketing campaigns for Fortune 500 companies, various government agencies and high profile events like IPL.
Due to the market potential in this area, the MICE events industry is currently worth over $1 trillion and growing at an average of 13%. The hybrid events industry, which has accelerated during the pandemic, is now worth $120 billion and is projected to become a $400 billion industry by 2027. North America and the Asia-Pacific market account for 60 % of this cake.
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