Matthew is the founder and CEO of DVI Group , a strategic communications company that is reimagining corporate video for brands around the world.
After last year's global economic upheaval, rising inflation is inevitable in modern life. The US federal government posted impressive quarter-on-quarter consumer goods growth of 4.3%, compared with 9% growth in the previous quarter. The market media advised investors to keep a low profile and avoid an impending recession. The message from economists and financiers is clear: prices are rising everywhere.
Quality content marketing costs are not immune to this increase. Agency owners appreciate the increased prices of their products and services and do their best to honestly inform their customers about the price increases. But again, agency experts know the truth: prices are going up. And that includes spending on high-quality, data-driven content marketing results.
However, there is good news for both clients and agency leaders: the prospects for content marketing in 2023 are bright. Based on the data measuring the effectiveness of content marketing, I believe the content marketing industry is poised to further increase the inflation rate on effective ROI.
Content marketing is accessible and effective.
Content marketing or co-lead is here to stick with popular marketing tools and targeted audiences. Data shows the incredible success of content marketing, no matter how much customers spend on it. For example, research shows that content marketing is generally 62% cheaper than other forms of marketing, but generates three times as many leads.
Good content marketing is a way to combat price inflation with a unique approach that maximizes customer outlay and outlay. Experts predict that the content marketing industry will grow to $584.02 billion by 2027. And according to the Content Marketing Institute, half of B2B content marketers will increase their budgets for 2023 despite the recession.
Taken together, these numbers tell a story. Content marketing costs skyrocket with its invaluable ability to earn three times as much for less.
Inflation is falling.
Despite the growth in key sectors, the data shows that inflation is declining and approaching correction levels. The November report showed that inflation in main energy sources such as electricity and other services decreased significantly compared to the previous month. The monthly figures are looking good for many other key areas, and the overall figures are said to have continued to decline after peaking in June this year.
Experts focus on creative solutions.
A key element in fighting inflation is innovation. Content marketers should always focus on creating the most valuable creative content for their customers. After all, the top 92% of content marketers value "creativity and craft" more when creating their own content for clients. Their innovations eventually overcome economic and creative barriers. I believe that if you use some innovative strategies, you will be successful in fighting inflation.
• The power of SEO: Search engine optimization has become a cost-effective strategy. Set up a blog on your website that publishes helpful articles and includes popular search keywords, as many potential customers can find out about your services by searching for information on topics related to your industry.
• Video Content and Other Popular Media: Video has proven time and time again to be a versatile form of content marketing. By adding visuals to your content, you can share emotion, explain more data, and help your audience see what it's all about. you try to communicate. Create meaningful how-to videos to engage audiences who respond to content marketing.
• Genuine Brand Authenticity: This year, 87% of top content marketers, more than any other group, said they prioritized audience engagement with a genuine commitment to authentic information. Create your content with your audience in mind. No matter where your marketing content is placed, start the creation process by thinking about what your audience might want to hear and experience: what information they will find useful.
Can Content Marketing Beat Inflation?
As marketers, we sometimes feel involved in a creative struggle over our own time, money, and sanity. But armed with knowledge of the proven value and long-term effectiveness of content marketing, we can enter 2023 with confidence in our marketing strategy.
Your customers' question this quarter is how valuable your content marketing resources are to their business. As next year's budget gets tighter and clients start asking for quotes on future results, make sure they know the agency's big truth: content marketing is worth fighting for.
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