Video marketing is becoming an important part of overall digital marketing strategies. According to marketing expert Julian Narchet, the increasing use of mobile devices and the growing popularity of video platforms such as YouTube are convincing businesses to harness the power of video to reach and engage their targets.
There are many benefits to video marketing today. Here are five reasons why video marketing is central to any digital marketing strategy.
- Consumers love it
Consumers love video content. With the proliferation of mobile devices and high-speed Internet connections, people can watch videos wherever they are.
Even statistics confirm this: more than 2 billion video views take place on Twitter every day and more than 1 billion hours of video content are watched on YouTube every day.
TikTok has nearly 700 million monthly active users. In the year In 2018, shortly after the platform was launched, more than 1 million videos were watched on the platform every day.
When you create video content, you give users what they want.
- Improve your SEO.
Google is the world's most powerful search engine and its parent company, Alphabet, also owns YouTube. That's why YouTube videos often appear at the top of search results for many keywords.
Creating video content and uploading it to YouTube and getting your keywords right can greatly improve your SEO. It's a great way to get your work done.
- Encourage participation
Much of digital marketing today is about creating shareable content. Social media is powerful because if enough people share what they see, content can spread. This allows you to significantly expand your reach.
Video is one of the most shared types of content, as well as the most viewed. When you create video content, people are more likely to share it with others, which puts your business in front of more eyes.
TikTok has the highest engagement rate of any social media platform. In 2022, the average participation rate on the platform was 6.72 percent. The average view rate of videos posted on the platform was 16.23% in 2022, a measure that measures the percentage of people who watched videos from a specific account on the platform.
- This is a great way to explain what you do.
Video is a great way to explain what you do or what your product or service is. But sometimes it can be hard to put into words the benefits you do.
Video helps you supplement your words with visual cues and spoken words, making it easier to communicate with your customers. Today, many companies are supplementing traditional written assembly instructions with step-by-step video instructions for products such as furniture. This is a great added value for customers.
- This increases loyalty
According to Julien Narchet, building trust and loyalty is essential for any business. Today, consumers buy from companies they trust, and video helps build that consumer trust.
Video content allows companies to showcase their business. This allows for easy communication between legal entities. Consumers can make a connection when they see and hear the people behind the company. This makes them feel more comfortable trusting the company with their purchase.
About Julian Narchet.
Julian Narchet is a marketing and mass communications specialist and director of communications at the University of Miami. He has extensive experience in customer service, market research, academic research, research management, social media, public relations and event management. She is passionate about making a difference in the lives of others by partnering with non-profit and healthcare organizations.
(DaveDiscourse journalists were not involved in the preparation of this article. The facts and opinions expressed in the article do not reflect those of DavidDiscourse and DaveDiscourse assumes no responsibility.)