For marketers, content is still king. It adds value to your goals, helps you become an expert in your field, drives traffic, and tells search engines why your site should rank in the top spot.
But what type of content is best? You will most likely get 12 different answers if you ask dozens of traders.
Some will criticize blogs, while others will argue that infographics are the best way to grab attention. Ebooks can be a great way to build trust, and memes encourage organic submissions.
Each type of content has its strengths and weaknesses. By understanding the unique benefits of each offering, you can develop an overall content marketing strategy that is unique to your needs.
In this segment, we'll look at 17 types of content marketing, show you how you can use them to achieve your goals, and give you the knowledge you need to take your marketing to the next level.
Why is content marketing important?
The world has become digital. In July 2022, 5.03 billion people were using the internet worldwide. This means that 63.1% of the world's population can visit your website.
Smartphones have made the Internet a resource for entertainment, shopping, or conflict resolution for the Florida State Birds (Northern Birds), wherever you are.
Given this, it's no surprise that a Pew Research Center study found that 31% of American adults are online "almost all the time."
As the backbone of a successful digital marketing campaign, content marketing offers a number of benefits, including:
- Build trust with your audience.
- Improve your search engine optimization efforts.
- Show your experience.
- Help maintain your brand's reputation.
- Encourage social action.
- Improve conversion rates.
What's more, it's one of the most effective ways to generate new leads because you can often retarget your content effortlessly.
Of course, not all content types will generate the same level of rewards. Your mix will depend on the specifics of your business and your goals, but some of them are important.
17 main types of content
1. Blogging
Since 1994, when Justin Hall created his first blog or blog, blogging has been a cornerstone of successful content marketing.
Blogging is a great way to add new content to your site regularly. This is a versatile, inexpensive, and often sustainable way to increase organic traffic.
Their precise format allows you to focus on your target keywords and topics that are important to your audience.
Blogging can also play an important role in your SEO strategy.
Their length (the average blog post ranges from 1,500 to 2,500 words) gives Google search engines a lot of information about your content that helps them decide how to respond to search queries.
To generate maximum traffic to your blog posts and get the results you want, make sure you:
- Written for people, not search engines.
- Use targeted keywords.
- Optimized for download speed.
- Links to the websites of higher authorities.
- Use censorship headlines effectively.
And don't forget about long tail keywords. Remember, the more specific your blog post, the more likely you are to get the traffic you want.
It's also a great way to highlight your brand's personality.
2. Practical cases
Your target customers have a specific problem. Your job as a marketer is to show why your business is the best answer to a particular problem.
To do this, you need to prove that you are not only an expert in this field, but that your solution actually works. And one of the best ways to do this is through case studies.
Case studies give your audience a realistic scenario of how someone like them will use your suggestion to solve a problem. They see the buying journey from start to finish, helping you visualize how your product or service will perform.
They allow you to act as an expert in helping to reduce perceived risk, especially with high-value products and services.
And just like blogs, they offer a longer format where you can effectively add keywords without feeling cramped.
To maximize the impact of your case studies:
- Focus on a topic that your target audience might care about.
- Create a cohesive story from start to finish.
- Include real stats whenever possible.
- Clearly describe how your company solved the problem.
3. Checklists
Santa isn't the only one making the list and double-checking it. Many people like step-by-step guidance on completing a task or solving a problem.
Breaking down tasks into smaller, more manageable checklists can make more complex tasks less difficult. And from a marketing point of view, this is a great way to attract potential customers.
Viewers use it as a simple, easy, and free way to make sure the right steps are taken. They create a sense of responsibility, set expectations, and set deadlines, all of which help increase productivity.
In addition to being a useful tool for clients, checklists let your clients know that you understand what they are dealing with. Good checklists will include:
- A title that defines the purpose and usefulness of the list.
- Step-by-step tasks that describe the process as a whole, including subtasks.
- The date range for each step can be a specific date or range.
- Status indicating whether the step is completed, in progress, or not started.
4. Customer feedback and reviews
You know you have a great business, but let's face it, talking about yourself isn't that hard. But what matters is what your customers say.
In the digital age, word of mouth provides customer testimonials, and testimonials are a level of trust that paid marketing can never achieve.
Research has shown that 93% of consumers say that online reviews influence their purchasing decisions and they are extremely valuable.
Lesser known but equally important reviews and testimonials help to reduce the feeling of risk and provide a useful way to overcome potential objections. Also, since they are created by customers, they cost you nothing.
There are several ways to encourage them, including:
- Direct requests for feedback and reviews.
- Encourage clients to be creative.
- Create an autoresponder to make it easier to create feedback.
Google takes positive reviews into account when determining search quality score recommendations.
This does not directly affect search engine rankings, but helps your page meet the minimum quality required by search engines.
You must post testimonials and reviews in a prominent place in logically appropriate places, including on web pages and in emails. in letters.
5. E-books
One of the best ways to assert yourself as an authority is to demonstrate intellectual leadership. And one of the best ways to do this is to create an e-book.
These long texts are not advertising, at least not in the traditional sense, but they are valuable to potential customers.
By delving into a topic related to your industry, you showcase your expertise and capitalize on your goals.
If your eBook touches on an unknown topic or presents information in a new way, it could be of great interest to your company. What's more, because these long texts are often hidden behind an email or contact form, they're a great way to generate new leads.
6. Email Marketing
Bread marketing in the 21st century. In the 21st century, email marketing is a fast and flexible way to reach your target audience.
Whether you're trying to focus on existing customers, acquire new ones, or build brand awareness, email
You should use email to communicate regularly with people at every stage of the sales funnel.
Limited time offers are sure to help you convince this manager to finally give you a chance. Christmas messages help existing customers keep your brand in the lead, while abandoned cart messages can encourage people to return to the store.
No matter what your business goals are, there is an email strategy to help you achieve them.
Make sure your strategy is to achieve these goals, divide your audience into specific groups and measure your results. Then take what you learned from this campaign and apply it to the next campaign.
7. Manuals and instructions
Detailed manuals and instructions are essential for any company offering a complex product or service.
Another way to show how much you know is a great way to expand your online presence.
For example, if you're in software development, offering hands-on content in the form of printed brochures or online courses will help your customers get the most out of your product.
They can also help eliminate frustration and shorten learning curves, which customers love.
8. Drawings
We all know that a picture is worth a thousand words. Infographics is a marketing buzzword.
By allowing a large amount of information to be presented in a fast and understandable format, they provide an easy way for the audience to understand the information.
Infographics are great for capturing the attention of people viewing the text on your webpage (and they are) because it gives marketers control over what information is highlighted.
Create infographics with statistics, events or charts to promote your business. It's fast, cheap, and often works as a standalone piece of content to share on social media.
To make sure you get all the recognition (and backlinks) your content deserves, include an HTML snippet that will allow other webmasters to embed it on their sites.
9. Interactive content
In the old days (that is, before the advent of the Internet), marketing was usually about attracting an audience. But now the power of technology has given marketers the ability to connect with people.
Interactive content is a great way to use this feature to gather information, increase engagement, or find new customers. It's also a great way to show value and/or showcase creativity.
Create quizzes to help people decide which product best suits their needs, create games to keep them distracted and increase your brand awareness, or create an app that adds value to their lives.
While this type of content may require more technical knowledge (or outsourcing) than some of the items on this list, it can also be one of the most effective.
10. Interview / survey
Want to dramatically expand your audience with just one piece of content? All you need to do is to be interviewed on the Joe Rogan podcast. Simple, right? Well, probably not, but that doesn't stop you from enjoying the chat features and Q&A segments as you see fit.
A great way to build relationships (and connections) with other sites, and a great way for your internal leaders to showcase their knowledge to an external audience.
Technically speaking, you show the world that you support your proposal. This results in better customer support, helps with reputation management, and can improve overall engagement.
11. Lists
Don't know the word "list"? You're not alone. But they refer to something that you have definitely seen before. In fact, what you are reading now is an article structured as a list, hence the title.
While the most popular tend to be Buzzfeed-style articles like "15 Things That Look Like Hedgehogs," they don't have to be mindless fun, but can be used as powerful marketing content.
People love menus because they're easy to navigate, you know what to expect, and they break them down into manageable chunks.
Marketers love them because they are easy to plan and write.
Create your marketing lists by following these steps:
- Choose a theme and angle.
- Choose a keyword.
- Write a list of items.
- I summarize with a strong conclusion.
12. Podcasts
Podcasts are no longer just for true crime addicts. This is a great way to build your brand with effective content marketing that people can use anywhere, anytime, anywhere.
Podcasts allow you to share your stories and experiences directly with your audience and build relationships by connecting your goals on a personal level.
To maximize the impact of your podcasts, be sure to provide useful content in a fun format. You can also use guest interviews or interviews to expand your audience.
13. Social media posts
Everyone from your grandmother to the teenager next door uses social media these days.
Even though they may be on different platforms, they all use it for the same purpose: to stay connected. There are billions of users around the world.
By providing a way to start and maintain conversations with your target audience, social media has become an important part of any marketing mix.
Of course, how you use it varies greatly from company to company.
For example, a candy maker might recreate viral TikTok videos, but this approach probably won't work for a software developer.
To get the most out of your social media efforts, you need to identify the platform or platforms your audience is using and then create content that suits them.
Try to build relationships with both your audience and influencers who can help expand the impact of your content.
And don't forget that social media is also a great place to repurpose your content.
Do you have a great schedule? This would be perfect for your Facebook. This video tutorial should be on your YouTube page about the hidden features of your product. Linking to your eBook on Twitter can help you find new travelers.
Figure out where your content fits and then post it on social media.
14. User Content
Like testimonials, user-generated content gives you credibility that self-promotion can't match. What's more, since it's made by a third party, it doesn't require a huge investment on your part.
User-generated content, or UGC, can be anything from tagging someone with your brand to taking a selfie of someone using your product. It provides social proof by encouraging word of mouth and engagement.
Encourage your fans and customers to create content.
- Regularly post user-generated content on your social networks.
- Invite user-generated content with or without rewards.
- Create and use your own hashtag.
15. Video
If you are looking for a way to engage your audience, there is no better way than video.
Platforms like YouTube, TikTok, and Meta's Reels have made video an important part of digital marketing. And for good reason: video content works.
While this type of content typically requires more time and resources to create than text or static content, video content has been shown to increase lead times, improve customer understanding of your product or service, and generate more leads.
Տեսանյութի բովանդակության ուժի մի մասը դրա բազմակողմանիություն է:
Կ տես և ".
16. Վեբինարներ
Երբ մտ բով մ մ մ, վեբին, հ, բ բ չեն որ գ է ձեր մտքին: յնիվ, դր կ են ձեր ռ:.
Անկախ նրանից՝ դուք օգտագործում եք վեբինարներ՝ 24/7 արժեքավոր մատուցելու համար, թե կենդանի սեանսներ՝ անձնական հարաբերություններ ստեղծելու համար, այս առցանց դասընթացները հիանալի միջոց են առկա և պոտենցիալ հաճախորդներին պատրաստելու, նոր առաջատարներ ներգրավելու և ձեր հեղինակությունը ձեր ընկերությունում ամրացնելու համար: բեւեռ.
Հ ստեղծելու հ ն նշեք տ: թերևս կ օրենք, որը վեր է ոլորտին ոլորտին, և դր իր հետ HI բ կ ն ն ն ն ն ն ն ն
Հավանաբար, կա ձեր առաջարկի որոշակի կողմ, որը հաճախորդները կարծես թե չեն հասկանում: Կամ գուցե դուք պարզապես ցանկանում եք փորձագիտական կարծիք հայտնել իրական թեմայի վերաբերյալ:
Այդ իսկ պատճառով դուք չունեք բավարար գումար, որպեսզի ցույց տաք, որ կարող եք արտադրել յուրահատուկ բովանդակություն, որի վրա ուշադրություն չեք դարձնում։ Գրանցվելու համար ձեզ անհրաժեշտ է էլփոստի հասցեների ցուցակ, և դրանք հիանալի միջոց են ստեղծում կոնտակտների նոր ցուցակներ:
17. Տեխնիկական փաստաթղթեր
Չշփոթել էլեկտրոնային գրքերի հետ: Սպիտակ գրքերը երկար փաստաթղթեր են, որոնք լցված են տվյալներով, վիճակագրությամբ և տեղեկատվությամբ, ինչը շատ նման է բիզնես հետազոտությունների:
Նրա պարունակած տեղեկատվությունը կարող է լինել ձեր հետազոտության կամ այլ աղբյուրներից հավաքված տեղեկատվության համախմբման արդյունք: Ամեն դեպքում, նրանք պետք է առանցքային եզրակացություններ անեն և հավաստի տեղեկատվություն տրամադրեն։
Պահպանեք ձեր դիզայնը մաքուր և տեսողականորեն գրավիչ՝ հեշտ սկանավորման համար և թույլ տվեք ուրիշներին կապել դրան՝ օգնելու ստեղծել հետադարձ կապեր:
Եզրակացություն. ինչու ենք մենք օգտագործում տարբեր տեսակի բովանդակություն
Թեև դրանք կարող են ունենալ ընդհանուր հատկանիշներ, ձեր թիրախավորված յուրաքանչյուր առաջատար և հեռանկար տարբեր է:
Որոշ մարդիկ տեսողական սովորողներ են և սիրում են տեսանյութեր և ինֆոգրաֆիկա: Մյուսները նախընտրում են նոր տեղեկատվություն ստանալ և ավելի լավ յուրացնել վեբինարներից: Իսկ մյուսները նախընտրում են ներբեռնվող սցենարներ, որպեսզի կարողանան դիտել դրանք իրենց ազատ ժամանակ:
Եթե դուք ստեղծում եք միայն մեկ տեսակի բովանդակություն, ապա ավելի բազմազան մոտեցման օգնությամբ չեք հասնի հնարավոր առավելագույն թվին։
Զբաղված շուկայավարները հաճախ գայթակղվում են ընտրել ավելի պարզ մոտեցում, բայց դա երկարաժամկետ հաջողության լավագույն բաղադրատոմսը չէ:
Փոխարենը, սահմանեք, թե որոնք են ձեր նպատակները և ինչպես կսահմանեք հաջողությունը: Այնուհետև օգտագործեք սա՝ ստեղծելու բազմալիք բովանդակության պլան, որը կօգնի ձեզ հասնել դրան:
Անկախ նրանից, թե որ բովանդակության խումբ եք ընտրում, կան որոշակի բաներ, որոնք պետք է անի յուրաքանչյուր տարր՝ անկախ ձևաչափից.
- Մի անհանգստացեք տարիքից:
- Նա պետք է գովազդի իր ապրանքանիշը և ապրանքները/ծառայությունը:
- Դուք պետք է թիրախավորեք ձեր կոնկրետ լսարանը:
- Նա պետք է ակտիվորեն խթանի հաճախորդներին գնման ճանապարհին:
- Սա պետք է հասանելի լինի հանրությանը:
Մի վախեցեք փորձարկումներից և ռիսկի դիմել: Ամեն տեսակի բովանդակություն չէ, որ աշխատում է յուրաքանչյուր ապրանքանիշի համար, բայց եթե ջանք գործադրեք, անպայման կպարգևատրվեք:
Լրացուցիչ աղբյուրներ.
Առաջարկվող պատկեր՝ Gorodenkov/Shutterstock