Technology continues to advance human connections, allowing us to communicate in countless ways. More human interaction also means better business. Companies have traveled with the Internet, opening doors of opportunity along the way. Marketing and technology have had a huge impact on business. The Internet is at the center of these changes, guiding us through Web 1.0, Web 2.0, social media, and the latest marketing revolution, Web 3.0. – Also known as Web3 or Metaverse – the future of the Internet.
What is Web3Marketing?
Web3 is the third generation of the Internet, the first generation of a decentralized network where consumers define their own experiences. Web3 Marketing is based on blockchain technology and focuses on making the web more accessible and secure for users. Web3 wants to take power from big tech companies and put it in the hands of consumers. Web3 Marketing is a strategy to properly position your business in this new internet environment and goes beyond UX and CX. The customer experience is the focus of this new web environment and the rich advertising opportunities that come with it.
Web3 Marketing goes beyond search engine optimization and web design by letting customers manage their experience. Product marketing will be driven by consumers at a deeper level. This power shift has been fueled by growing privacy concerns. As more people care about how companies use their data, Web 3.0 puts consumers in control of what happens to it: Internet users will now be able to control which specific data they want to share with which specific brands.
Marketing on the Web3 moves the Internet from an interactive state where brands define the user experience to a state where users decide what they want to experience and therefore what brands should offer them. For businesses, this means changing the way they market their products and services. And it's time to start preparing for this change.
The evolution of marketing on the Web3
Marketing on Web3 follows Web2 and Web1. Web 1.0 represents the arrival of the Internet. Early in the development of the Internet, information was presented to users in the form of text and static images. In the mid-2000s, Web 2.0 replaced it with a more interactive interface. Blogs replaced text and static images, and then social media came along and took this change to a whole new level. Internet users can now communicate with each other in real time and in countless ways. The rewards for the business have been enormous. Marketing has evolved with the Internet to deliver targeted advertising to users and increase brand awareness and relevance to target audiences. The problem is that it has a lot to do with the collection, processing and use of data to benefit the brand. Many users are not happy with this because they have no say in the process. Web 3.0 was created to fix this. The vision is to decentralize the Internet so that users can control their experience. Web 3.0 will allow consumers to control technology platforms and stop giving their data to big tech companies. Web3 marketing is still in its infancy, but it will be based on the blockchain. As cryptocurrencies and blockchains continue to grow in popularity, the web environment created around them is simply surreal. As a seller or business owner, you want to pay attention to trends.
What impact will Web3 marketing have on business?
Web3 marketing will have a huge impact on businesses by changing the way they acquire and retain customers. Companies need to be more creative with their marketing. To be successful in Web3, business leaders must focus on developing marketing strategies for the new environment. These will be customer-facing marketing campaigns. Think CX, not just UX. Web3 will allow customers to not only experience, but also create. You want your brand to follow this trend. If companies do not pay due attention to these changes, they can fall behind and become obsolete. Here are some of the ways Web3 marketing can affect businesses:
DECENTRALIZATION
Users will have more options in Web3. Creators will have more control over their content. Consumers, not big tech companies, will be in control of the Internet experience. Companies need to tailor their marketing approach around consumers.
data drought
As consumers gain more control, access to data will be restricted. Businesses will not be able to access data as easily as Web2, but data privacy will be ensured for the benefit of consumers. Companies must change the way they collect data. Marketers need to be more creative and transparent in collecting and using data.
community
Web3 marketing will be more community oriented. Since consumers control the process, brands must find a way to better respond to it. Companies must create narrative environments and consumer-facing virtual worlds that build and maintain consumer loyalty. You have to love your brand to give you the customer data you want. Not only do they need the product or service you offer, but they also need to be convinced that you are the right business to provide it.
What should you do?
As with everything digital, you need to identify a trend, follow it, and catalyze it. To be successful in Web3 marketing, you need a strategy that matches the changes in Web3. You need to increase your marketing. A consumer-driven marketing strategy is now more important than ever. We are now moving to the Web3 marketing environment. It can be difficult to predict what consumers want, let alone follow each consumer. A professional marketing agency that does this for you will keep your brand alive amid changes online. For this new generation of the Internet and all the changes that inevitably come with it, having the right team of marketers in place will be a huge asset in the near future.
Web3 may change the way we do business and the way consumers interact with brands, but companies that stay ahead will succeed. When will Web3 be released? We can say that the stage is almost set.