The first step: analysis
The data-driven marketing management process relies on analytics. You need to study your target audience, your competitors, the success of your past efforts, and do some market research. Today, many companies also use traditional SWOT analysis.
Most companies invest more in market analysis, on average from 15% to 20% of their total marketing budget.
The marketing team must have a thorough understanding of the target market, including its needs, problems, weaknesses, and how to offer a product or service as a solution. Your needs and experiences in the market can be seen through existing customer data.
Step 2 - Set specific goals
Marketing teams have many ways to measure success. It may include:
Number of contacts eligible for the specified interval
Target market share (based on NPS score)
Conversion rate (for specific campaigns, for specific conversion goals)
Brand awareness level (may be monitored by brand research)
The SMART approach is often used to measure the effectiveness of setting marketing goals.
This objective should guide the use of this system.
Specific: Focus on a single performance measure or statistic
Measurable: Make sure you can track or measure your progress.
Action: Specifies the action to be taken.
Realistic: Make sure the goal is achievable.
· Timed - Specify a specific time.
Step 3: Use the tools to track the success of your campaign
Marketers run multiple campaigns simultaneously across multiple platforms. Managers use models to guide their team members consistently and consistently.
Templates are a powerful tool when starting a new campaign. If you update your previous template to quickly launch a new campaign, you don't need to start from scratch.
Step 4: Use automation
Automation of activities is very important to maintain competitiveness and efficient use of resources.
An integrated, automated solution that allows teams to focus on creative tasks while technology tackles repetitive and tedious tasks to prepare your team for maximum efficiency.
Step 5: View and Evaluate
Monitoring your campaigns to make sure everything is going according to plan is the last and fifth step in the marketing management process.
By monitoring your data in real time, you can ensure that the goals you set at the beginning of the process are achieved. In addition, you can adjust and adjust them for future campaigns. Choose a program that allows you to easily track your current and past campaigns. This will help you identify many emerging or changing trends regarding your target market.
Improve your marketing management strategy.
The best marketing initiatives are managed by a skilled leader but led by a marketing team.
Understanding and identifying all five elements of the marketing management process is essential if you want to lead your team effectively, whether you are a lead manager or an entrepreneur.
You can organize your team on one main platform and provide the support you need by choosing the right form.