Employees who are constantly learning are more engaged, loyal, productive and satisfied. This is for marketers.
Candidates for marketing certification positions are in high demand because the candidate has the knowledge and skills required for the position and is willing to continue their education and professional development with many employers using the certification. Digital marketers use certifications to show that they are committed to keeping their skills up to date.
Today, many brands are encouraging a culture of learning, whether it be e-learning, certification, renewal or redesign. Employees who are constantly learning are more engaged, loyal, productive and satisfied. They expand knowledge and expand career opportunities by improving the employee experience. Let's take a look at the most popular and in-demand marketing certifications.
Which role in marketing is right for you?
According to Robert Half's 2023 Salary Guide, an entry-level digital marketing manager in the 25th percentile can expect $73,500, in the 50th percentile $91,250, and the same position from the 75th. percentile to $108,750. Robert Half defines each percentile as follows:
- 25 is someone new to the role with little or no experience. They usually require more than just training or supervision to complete daily tasks.
- 50.- This person has a track record of consistently completing his primary tasks without the need for direct supervision. They are very comfortable with work processes and problems.
- 75th place The value of this person for the brand goes beyond his ability to perform routine tasks. They have special qualifications that allow them to consistently make unique contributions. These are people who may have multiple marketing certifications.
According to Robert Half, the eight main roles of a marketing dream team are:
- Digital Marketing Director
- SEO Specialist
- Content Marketing Manager
- Marketing Analytics Manager
- Email Marketing Manager
- Social media manager
- Marketing Automation Specialist
- editor
Brandon Wilks, director of marketing at The Big Phone Store, told CMSWire that, as a primarily online electronics retailer, he is looking for candidates with marketing certifications to ensure they have the latest knowledge of digital marketing and related technologies. with that "The continuous learning that these qualifications provide is a great indicator of an employee's proactivity because they have put a lot of effort into developing this knowledge base to benefit their career," he said. Wilks. “Such qualifications are useful not only for potential candidates, but also for current employees, who can use them to improve their reputation as an employee and give their opinion more weight if it is backed up by professional qualifications.”
A 2020 GetAbstract survey found that more than half of millennials (58%) and Gen Z (52%) said their career success depends on regularly updating their skills and knowledge. Lifelong learning also remains important for older workers. A third of Xers (35%) and Baby Boomers (34%) said that career success depends on lifelong learning. Certifications and online training courses provide marketers and job seekers with an effective way to constantly enrich their knowledge and expand their skills.
Coursera Professional Certificate in Digital Marketing and E-Commerce
Coursera is an online learning business academy. After a seven-day free trial, students pay $39 per month to continue their education. Students then have access to over 7,000 courses, projects, and certifications, including the Google Digital Marketing and Ecommerce course. According to Coursera, 75% of Google Career Certificate graduates in the US report a positive impact on their career within six months.
The Digital Marketing and E-Commerce course teaches students how to use tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. It consists of seven courses:
- Fundamentals of digital marketing and e-commerce
- Engage and Engage Customers with Digital Marketing
- From Pleasure to the Future: Connecting with Customers
- Think Beyond Your Inbox: Email Marketing
- Measuring Success: Marketing Analytics and Measurements
- Make a sale: create, manage and manage e-commerce stores
- Satisfaction Guaranteed: Increasing Customer Loyalty Online
Each course lasts between 18 and 27 hours and upon completion, students will receive a certificate to share or show.
Related article: Should your B2B company offer brand certification?
Google Garage: Digital Marketing Basics
For students on a budget, Google Garage offers free certification courses on a variety of topics. His Digital Marketing Fundamentals course is accredited by the European Interactive Advertising Bureau and The Open University. It consists of 26 modules, each containing practical exercises and real-life examples covering topics such as:
- Online event
- Your first steps to online success
- Create your online presence
- Plan your business strategy online
- To start searching
- Get information by searching
- Start your job search
- Stand out with search ads
- Improve your search campaigns
- Be visible locally
- Help people around you find you online
- Stand out through social media
- Get on social networks
- Discover the possibilities for mobile devices
- Make mobile devices work for you
- Get started with content marketing
- Login by email
- Advertising on other sites
- Immerse yourself in screen advertising
- Get the most out of your video
- Start with analysis
- Success with analytics
- Turn data into information
- Create your online store
- Sell more online
- International expansion
The Fundamentals of Digital Marketing certification course lasts approximately 14 hours, although there is no time limit for the course. Students can access the content at any time, and like most Google Garage courses, it's designed for self-study. Upon successful completion of all modules, the student will receive a certificate of completion that can be posted to their LinkedIn profile or downloaded as a PDF file that can be printed and viewed.
HubSpot Digital Marketing Certification Course
HubSpot certification is also free, widely accepted, and very comprehensive. His digital marketing course consists of nine lessons, including 37 videos and 11 quizzes, and is about four and a half hours long. The lessons are as follows:
Fundamentals of Digital Marketing
Create a content creation framework
How to find the right SEO strategy for your business
Improve website performance
Create quality blog content that your audience will love to read and share.
How to create a successful video marketing strategy
Development of a social media strategy
Introduction to paid advertising
Create an effective email
HubSpot certificates are valid for two years. On a typical day, many job postings on SimplyHired and LinkedIn require knowledge of HubSpot. Potential employers may expect candidates to be HubSpot certified, have experience with HubSpot software, or be willing to be certified by HubSpot.
Christy Pierce, director of marketing for Paradigm Peptides, told CMSWire that HubSpot certification is a great addition to employee training. “This shows the hiring manager that you have developed some professional skills for these digital platforms and that you have received proper best practice training. Whether you started out as a beginner, intermediate, or advanced, this certification provides the latest methods and tools to help anyone succeed in the job market.
Related Article: Top 5 Free and Paid SEO Courses and Certifications
Meta Blueprint 100 – Digital Marketing Certificate 101
Meta Blueprint offers the $99 Digital Marketing Associate Certification Exam as well as free courses that students must complete to pass the certification exam. Students also receive practice exams that they can use to prepare for the official exam. The Digital Marketing Associate certification exam courses should not be confused with the 19-module Digital Marketing Essentials course offered by Meta.
While the Certified Digital Marketer exam courses tend to focus on the meta-features, they are very deep and include the following lessons:
- Start marketing with Meta Technologies
- Building an Online Business with a Facebook Page
- Create a Facebook Page
- Building an Online Business Presence with Instagram
- Connect with clients on Instagram
- Use whatsapp for business
- Communicate with customers using Meta Business Suite
- Boost your commercial presence with Messenger
- Get started with Facebook and Instagram ads
- The Importance of Campaign Goals
- Creating audiences in Meta Ads Manager
- Select your posts, budget and schedule in Meta Ads Manager.
- Set up ad creation in Meta Ads Manager
- Setting up and using the Pixel API and Conversions for advertising campaigns
- Manage your advertising campaigns
- Read the Meta Data, Privacy and Advertising Policy
Only 240 minutes of videos and quizzes. When a student is ready, they can take a trial exam and then complete the course by taking the official exam. The Digital Marketing Associate certification is valid for 24 months after successful completion.
LinkedIn Learning: Master in Digital Marketing
LinkedIn Learning offers thousands of courses on a variety of topics for professionals looking to improve their education. A monthly subscription to LinkedIn Learning costs $39.99 starting with a free trial month, and an annual subscription costs $19.99 per month (billed annually) including a free trial month. LinkedIn Learning also includes LinkedIn Premium, and existing LinkedIn Premium subscribers also have full access to LinkedIn Learning.
The LinkedIn Learning Digital Marketing Master course teaches the basics of digital marketing, how to use social media in your marketing strategy, and how to use SEO principles and analyze website SEO. It consists of 18 videos with a total duration of 23 hours of didactic material. Topics include:
- SEO: link building
- SEO: video
- Social Media Marketing Strategy: The Roles of TikTok and Instagram
- SEO: Keyword Strategy
- Marketing Tools: SEO
- Basic Google Ads Training
- SEO: Optimize Your Social Media Profiles
- Fundamentals of Digital Marketing (2021)
- Social media marketing foundation
- Social Media Marketing: Strategy and Optimization (2020)
- Marketing tools: social networks
- Social Media Marketing: Online Community Management
- Social media marketing with Facebook and Twitter
- Marketing on Twitter
- Facebook Marketing
- Social Media Marketing: ROI
- SEO Basics
- Augmented Reality Marketing
Upon successful completion of the course, students will receive a certificate of completion that can be added to their LinkedIn profile.
Final Thoughts: A Marketing Certification Is a Great Way to Prove Yourself
Marketing professionals are in high demand across all industries and marketing certification is one way for job seekers to stand out from the crowd as they are educated, knowledgeable and highly motivated. With multiple certification options and prices ranging from free to $99, marketers can stay up to date by providing employers with a credible third-party assessment of their skills and knowledge.