(Advertisement) The seasons are changing, and many retailers and vendors are gearing up for the busiest time of the year.
With the holidays just around the corner, it's wise for small and large business owners to coordinate their holiday planning and promotions in advance. Planning early in the season gives you plenty of time to deal with the supply chain issues and other unforeseen complications we've become so accustomed to in recent years.
Fortunately, we don't have to book warehouse or mall windows ( unless you have a mall window, in which case you should!). Instead, the majority of sales are online purchases, including the recent rise of "mobile commerce" via the customer's cell phone.
Fortunately, e-commerce and brick-and-mortar retailers are expecting strong growth this holiday shopping season.
Source: eMarketer
With this in mind, it's important to organize your online marketing campaigns and generate revenue growth that will help you provide invaluable capital to sustain your business in the coming quarter. Of course, our tips from last year still stand, but here are our best new online marketing strategies for your holiday campaigns in 2022.
7 Best Online Marketing Strategies for the Holidays 2022
Strategy no. 1: Use paid campaigns to drive awareness
As they say, you have to spend money to make money, so paid campaigns promoting your product or service are important (and effective).
Pay-per-click campaigns, paid social marketing, and holiday-themed ads are great ways to quickly and effectively get your product, service, or business name in front of a large user audience.
With the rise of mobile commerce, it is very important to get a new customer to your site through a direct and simple transaction. Used effectively, it will increase awareness, drive traffic to your site, and generate sales at a relatively low cost.
Source: Walmart
Strategy no. Tip #2: Write a holiday newsletter
Do you have an existing contact list of previous clients? So, the right awareness campaign can convert those old customers into future customers.
Spreading holiday cheer through your customer's inbox is a great way to connect with your customer and inform them about products, offers, and other useful information that will entice them to click on another offer.
We recommend keeping things cheerful and light. The season is all about giving, but a heavy-handed or harsh approach is polarizing and may inspire some customers to unsubscribe without a second thought.
As always, try to add value with a newsletter, e.g. B. unique discount codes, a quick laugh, gift ideas, or something unique to your business. If you add value, people will expect to hear from you. If you don't, your newsletter will go straight to the trash.
Strategy no. 3: Prepare your camera for video marketing
With TikTok, Instagram feeds, and even Facebook videos becoming more and more popular, if you haven't already, it's time to try your hand at video marketing. Holiday-themed short videos and ads help you showcase your brand and make your product or service relevant to new customers.
You don't need to be a professional or hire a camera crew to be successful. All you need is a smartphone, good lighting (if you don't have a ring light, try outside on a sunny day or near open windows), and thirty to ninety seconds to be yourself.
This is the type of video content used by this market. It is an integral part of a complete internet marketing campaign and can open doors you never thought possible.
Source: Hershey
Strategy no. 4: Try to "impress" the customer.
Influencer marketing is basically the modern equivalent of hiring local, national or global celebrities to advertise, which various companies have done for decades. In the age of social media, you don't need a Hollywood actor or professional athlete.
Instead, you want Instagram influencers to showcase the benefits of your product, brand or service. Many are just regular people, but those with thousands, hundreds of thousands, even millions of followers will instantly get their company name in front of that fan base.
Try to choose an influencer who has an impressive following but also creates content that resonates with your business. For example, if you're an activewear company, it makes sense to partner with someone whose feed is mostly about fitness topics.
They can be very athletic (fitness models) or people who are honest about their fitness journey and put people at ease. There is no wrong approach; Your goal is to find the right influencers for your customer base. However, the effect may fail if there is a mismatch; For example, if you hire someone to make a cooking video to discuss your line of innovative modular office furniture.
Source: Beauty Brands
Strategy no. 5: give a little to get a little
It's the season of giving, so one of the best Christmas campaign ideas is fundraising.
Companies often partner with charities or nonprofits to raise awareness of local, national, and global issues, inspire positive change, and make a difference. Industry experts recommend this strategy because it also signals to consumers that your brand and business are coming back.
For example, campaigns that deliver products to a family that needs every product they buy are very effective. On the one hand, you help those in need. But on the other hand, the customer's purchasing behavior influences this charity action and contributes to his feeling of personal responsibility for positive change.
With a strategy like this, you'll increase your sales, make your customers feel charitable, and give a family in need something special this season. It's a win-win situation!
Source: Laura Taylor
Strategy no. Tip #6: Remind your customers to double check!
Has your customer made a list of things they like but don't like about your website? Run a retargeting campaign to remind customers not to miss out on upcoming deals this holiday season.
Not only is it important to tempt them in case they accidentally walk in (or get distracted), but it's also wise to let them know about new holiday promotions, offers, and discounts that can help them get the items they want. at a discounted price.
This ensures that the customer completes the purchase and benefits from new sales that they may have missed out on before. It's also an effective ad spend for you because it's targeting people who are already far down your funnel.
Strategy no. 7: Christmas Marketing Campaign!
When everyone is focused on the upcoming holidays, they will search, read, watch and bookmark content related to the holiday. Gift ideas, new ways to present, serving food, travel destinations, best deals and more. want to learn about.
Give the people what they want! Create holiday-themed content that improves the customer's personal life by presenting and demonstrating the benefits of your product, service or brand to the consumer.
When you can share information in a fun, value-added way, they'll remember that you gave them valuable information that could turn into a sale and help them at a critical moment. It is also an opportunity for a strategic partnership (which can be a strategy in itself). For example, partnering with a newly released Christmas movie and licensing its characters for your ads, or sponsoring a local Christmas market that is known as a major attraction in your area.
Source: Sugarlands Lights
Marketing Strategies for the Holidays: Basic Concepts
Many businesses want to increase sales during the holiday season. However, meeting or exceeding these predictions this year requires a well-organized and coordinated Internet marketing strategy.
Consider the following when coordinating your online marketing strategy this holiday season:
- Use multiple channels. Buying PPC ads or blaming an influencer for all of your marketing efforts is a very narrow approach to getting the big results we expect every holiday season.
- Stay on topic. Regardless of the ad or content you're using to get the point across, remember to pause. Holiday themes are fun for consumers, but they also remind them that the holidays are fast approaching and they need to plan accordingly.
- Take advantage of consumer behavior trends. For example, customers read, research and buy more online. Therefore, you spend most of your time, energy and money on campaigns using modern methods such as short videos, influencers and more.
- Don't be lazy. If you want to make a leap this year, make a leap. Choose your strategy and go all out. This doesn't mean being irresponsible, stick to your budget but don't stop halfway. The winners, both this holiday season and over the long term, are those who build brand consistency and delight and delight their customers.
How the Hearst Bay Area can help
Hearst Bay Area is a full-service integrated digital marketing, print and advertising firm. They don't see you as just another customer or business in the endless sea of choices available to all consumers.
Hearst Bay Area understands that the details make all the difference. A personal story and mission that is deeply connected to you and your business will be more effective in driving sales and getting what you want.
Whether you're looking for B2B holiday campaigns, B2C content, or anything in between, Hearst Bay Area has you covered—it's a one-stop shop for all your marketing needs. Contact Hearst Bay Area and find out how they can help you today!