The space industry is growing and, like any other industry, requires marketing and public relations strategies to promote its products. Growing organic traffic is as much of a concern in this industry as any other. Aviation companies need marketing plans to get the best results to be more visible to their target audience. Below are the proven strategies this industry needs to generate leads.
Email notification
The target audience wants to stay up to date with the latest news in the aviation industry. Whether you want to know more about the space economy or the latest rocket launch, weekly newsletters can be of great help in this regard. News about space launches and advances in space science can be helpful. Email marketing is a powerful way to increase brand awareness. Email content should strike a balance between creativity and professionalism. Spam will never be popular.
Social media platforms can help a brand communicate with a large number of people at any given time. For example, NASA's Instagram account features space pictures taken by the Hubble Space Telescope. Lockheed Martin's Instagram account details the space navigation equipment. Information about rocket launches is provided by the launch company.
Create interest 24 hours a day
Posting throughout the day helps generate interest. This is important for an industry as globally connected as aviation. Although followers tend to use social media at certain times of the day, posting updates 24 hours a day will keep their attention and help drive traffic. It may not be possible to keep track of posts and tweets all day, but you can check out the best. You have to use the right tools to find the right time. For example, Hootsuite can help you with automatic scheduling.
Creating blogs
Everyone knows that the space technology industry can change the world. Startups tend to be cheaper and have better security records. As a result, there is a growing number of pioneers in the business space. Now it's a place close to home and strong marketing strategies are needed to increase (pun intended) profits in this industry. People are interested in space technology and satellite communication because they play an important role in global security.
Satellite remote sensing has also contributed to climate monitoring. Blogging about such events can be very useful as you can keep people up to date with the latest developments. Content is also a convenient way to share news and influence people's perception of space. A blog should be written in a certain way with an audience such as students or teachers in mind.
Matt Caiola is CEO of 5WPR, a public relations agency.