TORONTO, September 20, 2022 (GLOBE NEWSWIRE) -- Volaris Group Inc. ("Volaris") Crosscap Media Services Inc. ("CrossCap") and its subsidiaries announce the acquisition Headquartered in San Francisco, California, CrossCap is a leading provider of SaaS software for enterprise marketing workflow management used by many major brands. This acquisition gives Volaris a foothold in the marketing management vertical sector.
"This is a great opportunity for Volaris and CrossCap to work together and provide solutions for the martech industry. We are excited to explore how we can support CrossCap's expansion journey with product innovation, talent and growth," said Alice Luo, director of strategy at Volaris. .. It's great that CrossCap has joined the Volaris family. And I look forward to working closely with their management team on their growth strategy."
CrossCap offers cost-effective and market-share solutions for complex multi-channel and multi-channel businesses by allocating marketers planning, scheduling, communication and marketing resources. Its product offerings include marketing calendars, budget planning, distribution and promotion planning, enabling customers to streamline their overall marketing process and increase market share. Crosscap has a strong presence from several corporate brands in North America and is positioning itself to expand its customer base by providing critical marketing planning and effective solutions.
“We are excited to join the Volaris family and look forward to accessing the resources and experience to help bring CrossCap solutions to market and invest in our products. The best practices and partnerships provided by Volaris can help us grow in different markets and promote our products,” said Craig Bushart, CEO and founder of CrossCap.
CrossCap will continue to operate independently under Craig Bushart as CEO and leverage the resources available through Volaris.
About Volaris
Volaris acquires, strengthens and develops vertical market technology companies. As Constellation Software Inc.'s operating group, Volaris is committed to strengthening and growing businesses in the markets in which they compete, whether that growth contributes to organic efforts such as new initiatives and product development, day-to-day operations or further acquisitions. . . Learn more at www.volarisgroup.com .
For more information
Ryan Hill
Director of Corporate Communications at Grupo Volaris
ryans.hill@volarisgroup.com
+1 416-831-0305
