EXCLUSIVE : NBC Universal is restructuring Peacock Promotions and the company's communications, Deadline sources say. The streaming company's corporate communications team will integrate with the larger television and broadcast business, according to Mark Lazarus, president of NBCU Universal Television and Streaming, and promotion will be part of the marketing department, according to Shannon Willett, Peacock's chief marketing officer.
As a result, the two senior directors of corporate communications at Peacock are Lisa Scalzo, executive vice president of communications, direct-to-consumer and international, NBCUniversal Media; And Lisa McGann, senior vice president of communications, direct-to-consumer communications -- We found out we're leaving the company. The representative of NBKU does not give any comments.
Peacock Advertising Group, led by Tracy Salisbury, Peacock's senior vice president of communications, Scalzo previously reported. The new company structure under Willett is still being worked out and management changes/departures are expected in the coming weeks. The promotion team will continue to work closely with the entertainment promotion team that recently moved from NBC to Peacock on Days of Our Lives .
Standardization of communication activities is not unprecedented; Other groups at NBCUniversal—and other conglomerates—have changed advertising to marketing. Still, Paulino's every move comes with added scrutiny given the broadcaster's lackluster start compared to others, fueling a steady stream of rumors about the possibility of a reorganization and other changes.
Scalzo, who spent nine years at Disney before joining Comcast, worked at the media giant's Philadelphia headquarters before moving to New York to help found Peacock. He was promoted to the position in part because he worked on a video service initiative championed by longtime Comcast CEO Matt Strauss. He oversaw the launch of Peacock and then took on an international role in expanded direct sales when Kelly Campbell became Head of Service.
Like Scalzo, McGann worked at Comcast's headquarters in Philadelphia before moving to a more peacock-oriented position.
After two years, Peacock's MAU is ahead of around 30-35 million monthly active users by 2025, but a recent strategic shift towards premium subscribers and away from its initial emphasis on free, ad-supported tiers has not led to a boom in subscriptions as of June 30. As of last quarter, the company had 13 million paid subscribers, a fraction of its competition's level, though the original has only recently appeared on streaming outlets for various reasons.
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