Many communities now allow pets. Here's a way to go further.

It's no secret that pet-friendly living is key to attracting today's renters. According to a recent study by a Cortland apartment operator, 82 percent of people surveyed at Z Apartments said having dogs influences their housing decision.

Many operators have responded by making their policies pet-friendly, easing restrictions, offering pet benefits, and improving pet benefits and amenities. They can go further by integrating pet-focused initiatives into their marketing efforts.

For example, if the property is part of a local shelter or veterinary practice, the parties should not hesitate to include this in their online documents. Cortland's survey shows that 70% of respondents are more likely to run a business with a dog and a charity, so any marketing effort can help influence these potential tenants.

Of course, this isn't the only way to effectively promote pets in your marketing efforts. Here are some additional ideas:

Use social networks with pets in mind
Although social media is a useful and sometimes fun tool for making money, prospective residents use it often. These events can help them live there while watching animals and their owners broadcast regularly on these channels. This is their Newfoundland, an opportunity for Chad, his attention. It also emits stable vibration, comfortable for pets.

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