In a rapidly changing digital world, the combination of artificial intelligence (AI) and marketing promises to transform the way companies engage with their audiences. TribLIVE Local's upcoming Future of Advertising workshop aims to shed light on this intersection and provide valuable insights into the practical applications of AI in marketing and advertising.
As businesses face an increasingly competitive marketplace, the need for personalized, effective and efficient marketing strategies is more pressing than ever. Artificial intelligence offers a solution to these problems with its ability to analyze large volumes of data, recognize patterns and predict consumer behavior. This workshop will explore how artificial intelligence can automate various aspects of marketing, from content creation and customer segmentation to ad targeting and performance analytics.
“In today's world, the use of artificial intelligence in marketing is not just a trend; "This is a transformative force that is changing the way companies interact with consumers," said Jennifer Bertetto, president and CEO of Trib Total Media. "We are excited to be at the forefront of this transformation where innovation meets customer needs."
One of the highlights of the event is its focus on real-world applications of artificial intelligence in advertising.
Two experts will speak: Mike Blinder, owner and publisher of Editor & Publisher magazine, and Lloyd Armbrust , owner of OwnLocal in Austin, Texas. They will share how marketers across the country are using the latest AI-powered tools and platforms to automate and optimize ad campaigns, create dynamic content and deliver impactful insights.
These tools improve efficiency and allow marketers to create more relevant and engaging experiences for their audiences. They'll also cover publishers' move to hyperlocal news, something many readers want but no one else is covering.
Networking opportunities are another important aspect of the workshop. The event will bring together business owners, marketers, entrepreneurs and industry leaders from various sectors and create a collaborative environment where ideas and experiences can be shared. This information exchange is invaluable for professionals looking to stay ahead and understand how their peers are navigating the AI-driven marketing landscape.
The workshop will be held on February 27, 28 and 29 at various locations in the district and will make it convenient and accessible. Each session is designed to meet the needs of businesses of all sizes and industries and provides attendees with valuable information.
For more information or to register, visit mediakit.triblive.com/ai-marketing.
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