This Day In Search Marketing History: January 30

This Day In Search Marketing History: January 30

Analyst firm Jumpshot is closing its doors.

In the year In 2020, analytics company Jumpshot was shut down by parent company Avast after criticism of its data collection and sales practices.

Jumpshot became popular in the SEO industry thanks to SparkToro founder Rand Fishkin's (critically and widely shared) no-click analytics and pitches.

Articles from Visi, PC Mag, and Motherboard report that Avast and Jumpshot "secretly harvest" users' online behavior, package it, and resell it without their knowledge.

Fishkin defended the company and blamed the publications for what he called incomplete and biased reporting.

Read all about Jumpshot Closed. Where are SEOs getting zero clicks now?

Dig deep;

Even on this day

Google consolidates SafeSearch support information into a new document.

2022 : This document explains how SafeSearch works and includes some troubleshooting solutions.

Apple's big map change will soon be available in the US and Europe.

2020 : The new Apple Maps has many improved features and content.

Will Discovery Channel Be Google's Next Cash Cow? What advertisers say about discovery campaigns

2020 : Check out the new campaign types and native ad formats that haven't made much noise since they first launched in beta.

A Security Issues section has been added to the new Google Search Console.

2019 : Believing that the old Google Search Console will die out, Google moved security issues to the new version.

Google Text ads can now also appear in YouTube search results.

2019 : Google begins adding YouTube to its network of search partners.

Agencies research and social media costs will increase, but so will the targeted 5 platforms

In the year 2019 : With Amazon and LinkedIn rounding out the top five, secondary platforms from digital agency Marketing Land's research are unlikely to generate spending next year.

Bing introduced three new native search APIs

In the year 2019 : Microsoft released three location APIs: Bing Maps Location Awareness, Bing Maps Location Search API, and Bing Maps Location Insights API.

Google publishes a general guide to featured snippets

2018 : Google explained what Featured Snippets are, the different user interfaces and uses you can get from these Featured Snippets, and how they interact with voice, desktop, and mobile search results.

The new Bing Ads audience segmentation feature makes it easy to compare ad performance

2018 : Advertisers can quickly see audiences and compare performance to non-targeted users.

Ratio: Google AMP results are more than double Google News results.

2017: A report in the Google News section shows that AMP results seen by mobile users have doubled in the past few days.

Fred Koremasu's Google Doodle honors Japanese internment camp survivors and civil rights activists.

In the year 2017: In debate, Koremasu was awarded the Presidential Medal of Freedom.

Quickly see AdWords performance based on search term length in Google Analytics.

2015 : A new word count query in Google Analytics allows advertisers to quickly compare key phrases and long queries.

Google Now Maps integrates with third-party apps.

2015 : Google Now can be integrated with more than 30 developer apps.

Search for "Super Bowl" and go to the top of the Bing search results pages.

2015 : Bing search results include original content and everything a fan needs to know before a game is released.

Image Search: Google Gregglers, Yahoo Cage, 40 Penguins

In the year 2015 : Recent search engine images show what people eat, how they play, who they hang out with, where they talk, what toys they have and more.

Google reported revenue of $16.86 billion for the 2013 quarter.

2014 : 17% increase over Q4 2012.

Facebook will soon launch graph search for mobile devices

2014 : More than a year has passed since Graph Search was launched.

Google search removes "paper" values, removes competing links and then returns them

In the year 2014 : Focusing on removing links to competing financial sites, Google quietly reinstated its links.

Yahoo adds images of local businesses next to search results

2014 : Local business information includes basic business information, photos, hours of operation, and some business type information.

Google is testing the B2B market with Google Shopping for suppliers.

2013 : The beta version was opened only for the electrical and electronics industry.

Bing in Super Bowl 47: The San Francisco 49ers have two searches against the Baltimore Ravens.

In the year

Take me to the Gulag: Google Maps has become a political tool.

2013 : Some people on Google+ add sarcastic fake reviews of places in North Korea.

Yandex cooperates with Bing and Yahoo using data from Nokia-Navteq maps.

2012 : Yandex licenses data from Nokia Navteq to provide better and wider map coverage worldwide.

A summary of the new US government search tools

2012 : FAA web mobile app, USDA plant growing zone map, National Archives reproduction pilot, and more.

Google Quick Preview Now Available in iOS Browser (iPhone/iPad)

2011 : Many iOS users on iPhone, iPod Touch, and iPad report seeing a live preview button to the right of search results.

Google is adding snow conditions and interactive mobile weather results.

2011 : Google shows live results for ski resorts in search results. Weather effects have a slider and more space to interact with the weather.

Interestingly, you need a map to get Google Street View on your iPhone

2010 : Google Street View was largely unknown on the iPhone.

Losing hope in Yahoo after seeing the paid search form crash

In the year 2009: Instead of solving problems and generating more revenue by doing what advertisers want, Yahoo became interested in manually changing advertiser accounts to generate additional revenue without express permission.

Marine software can help you fine-tune your keyword bids with multiple conversion tracking.

In the year 2009: Search marketers gain the ability to report additional actions or "conversions" (such as newsletter signups, ecommerce transactions, and email conversions).

Google's universal search is expanding.

2008: Most notably, Google's Universal Search page takes over 10 positions, adding shopping and blog search results as new sources.

Yahoo's earnings were mixed, and the company cut 1,000 jobs in 2008 amid uncertainty.

2008: Fourth quarter revenue was $1.83 billion, up 8 percent from $1.7 billion last year. Yahoo's full-year revenue for 2007 was $6.97 billion.

Are scientists going to bomb Google or not?

2008 : [Dangerous Cult] Searches return Scientology to #1.

View earthquake data in Google Earth

2008: USGS and Google make global earthquake data available as one of the layers in the Google Earth Points of Interest section.

Google adds local reviews to search results

2007 : Searching for specific location information on Google.com can now return location reviews and business comparisons.

Yahoo Site Explorer adds a function: Remove URL from index

In the year 2007: You can now remove URLs from Yahoo's index with just one click.

Yahoo adds a shortcut icon to Site Explorer

2007: Anyone can put an icon on their website that shows the number of links to a specific page or site.

Click fraud has reached a new level with forensic reports

2007: The average click fraud rate in the industry was 14.2% in the fourth quarter of 2006, 13.8% in the third quarter, 14.1% in the second quarter, and 13.7% in the first quarter.

Google has released a new Google Enterprise Search app.

2007: Google Mini "allows companies to search the Internet and internal company applications."

Google is testing the SMS feature in Orkut Brazil.

In the year 2007: This feature allows users to send SMS messages to their friends in Orkut from their mobile phones.

Google officially adds Docs and Sheets integration to Gmail

2007 : When you receive an email containing a Google Docs file or spreadsheet in your Gmail account, the file contains an "Open as Google Docs" link.

Previous contributions are from search engine domain experts (minor).

These columns are a snapshot in time and have not been updated since publication unless otherwise noted. The views expressed in these articles are those of the authors and not necessarily those of Search Engine Land.

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