Marketing is the management process by which products and services move from concept to customer. Whether communicating offline or online, marketing is an integral part of business. Job opportunities in marketing are wide and varied. Many marketing positions leave plenty of room for people early in their careers. A career in marketing is excellent preparation for entering leadership positions responsible for creating and directing messages in all types of organizations.
Marketing offers career opportunities for people from all walks of life. Most training positions in marketing, sales, public relations, and advertising usually require a bachelor's degree. An MBA is in high demand for positions in marketing research, marketing consulting, brand management, general management, and industrial sales. Often, marketing consultants, marketing research managers, and marketing educators have Ph.D. Degree in marketing or related field.
Marketing Management offers students the opportunity to develop skills that will enable them to work in a variety of marketing roles and work closely and effectively with other business functions. With courses ranging from traditional marketing analysis and research to the new grammar of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.
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- Rutgers Business School offers a marketing competition
- Directors of advertising, marketing, publicity, public relations, and sales work in senior management offices
- 80% of advertising, marketing, promotion, PR and sales managers work 40 or more hours per week
- Industry-connected faculty help RBS students land exciting careers on Madison Avenue, startups, and global marketing firms in New York, Philadelphia, and the tri-state area.
The possibility of choosing a profession
Marketing students are prepared to be copywriters, media managers, account managers, marketing researchers, product development directors, public relations directors, and more. They employ some of the world's largest marketing firms and large corporations with their own marketing departments. They work with business, creative and even IT departments when working on internet marketing. From creative advertising work to quantitative market research, marketing degrees help in brand management and selling products and services. Marketing training can teach a person how to run their own business.
Rutgers Business School students graduate from marketing programs with a strong business foundation and are well prepared for the workforce.
Examples of professions
- Ads manager
- development agent
- insurance agent promotion
- Market analyst
- Mediagrapher
- public relations manager
compensation
According to the Bureau of Labor Statistics, U.S. Department of Labor's Occupational Outlook Handbook, 2019 Edition, candidates with a bachelor's degree in marketing earned a median salary of $63,790.