Source: Unsplash/own photo.
When I asked ChatGPT to describe itself, he replied: "ChatGPT (Generative Pre-trained Transformer) is a large language model developed by OpenAI . It has learned a lot to type on the Internet and is able to generate text using deep learning methods.
Pretty cool, right?
Launched in late November 2022, ChatGPT has been the talk of the town, especially among LinkedIn marketers. Feelings about this drug are mixed, but opinions are firm. Some see it as a replacement for the need for marketers, while others see it as an additional tool they can use to provide even better services.
So is ChatGPT friend or foe for marketers? Here's what this marketer thinks.
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Artificial intelligence will make us more efficient
Efficiency saves time, and time saves money. Marketing agencies will rely on ChatGPT to scale and improve research, reporting, education and writing. While Google was the golden child of the information age, there is no denying how much time it takes to sort through search results and find the right information.
Mediocre traders will have to step up
Should marketers feel threatened by ChatGPT? Not if they are creative thinkers. While many fear that ChatGPT could hurt the marketing industry, the exact opposite is likely to happen.
The gap between the ordinary and the extraordinary will widen. To ensure they become indispensable, poor marketers will be forced to become more innovative and creative, as well as learn the skills that make them unique.
As more companies and agencies use these types of tools, the number of roles requiring AI skills will increase. By mastering and learning how to communicate, engage and leverage what ChatGPT excels at, marketers can secure their future careers.
AI will help deliver a better and more personalized customer experience
Gone are the days when customers had to wait to speak to a customer service representative. Using chatbots with ChatGPT will enable customers to get immediate answers to their questions, improve their experience and keep them satisfied. These capabilities can be available 24/7 across all your marketing channels, so you can serve your customers wherever they are and whatever platform they use to interact with your business.
Brands will have to humanize it
ChatGPT balances the game by giving everyone access to a helper who can write informative blog content in seconds. Problems with it? The web is already full of duplicate information, so brands that stand out won't be able to rely on ChatGPT for content marketing success. They'll have to humanize their content, because there's one thing ChatGPT will never be: human.
If companies want people to bypass a search engine or AI and go straight to their website, they need to focus on opinion building, storytelling, capturing video content and anything else that will make them stand out in a sea of content . very same. , lots of boring AI generated content .
There are a few more things that brands and marketers should know before joining ChatGPT. The tool is notorious for responding with inaccurate but reliable content, cannot refer to facts and can only provide prepared information. Sam Altman, CEO of Open AI, also recently tweeted : "It would be a mistake to trust anything important right now. We have a lot of work to do on reliability and credibility."
Google also updated its webmaster guidelines to warn that websites could be penalized if they are found to be generating machine-generated content "regardless of quality or user experience."
Whatever your opinion, you can't deny that AI will change the future of marketing forever. So when it comes to ChatGPT, I say: if you can't beat 'em, join 'em.