Concept research with keyword research
In 2020, Bing's Frédéric Dubois told us, "Keyword research is likely to slowly become obsolete and you should move to case study as a practice.
Barry Schwartz asked Google's John Mueller about Dubutt's statement. Mueller said so.
- When you suggest these keywords to users, there may still be room for keyword research. And even though search engines try to understand more than just these words, showing users specific words makes it easier for them to understand what your pages are about and can sometimes increase conversions a bit.
So, is keyword research still outdated? In 2023, there will undoubtedly be significant changes in the perception of SEO user interest or post-query search intent. But keyword research is not outdated.
All about Google John Mueller on Intent Research vs. Read the keyword research for 2020.
Even on this day
Stopping campaigns should not be the only security measure for a product.
This year
Google processes exam questions in batches
2020 : John Mueller explains that the Google team processes review requests as a group, which sometimes feels like there's a backlog.
With Bing Pages, brands can manage their profiles across all Microsoft products, including Bing Search.
2020 - Page owners can use Bing Pages to embed social media links, post contact information, personalize Outlook profiles with images and content, and promote social media posts.
Video. Brian Dean on YouTube Subscriber Growth and Nofollow Link Conversions
2020 : In this installment of the Barry Schwartz vlog series, talk to Dean about making good quality videos, changing the behavior of nofollow links, and more.
It is necessary to speed up the removal of the page from the Google search index. Try a temporary sitemap file
2019. If you have hundreds or thousands of pages, removing URLs one by one can take some time. What can you do? Use John Mueller's inventory cards.
Google Assistant updates. Flight check-in, hotel reservations, language translation and maps
2019 : Google has been hard at work making Assistant (and by extension Home) a marketing platform.
Machine versus man. What is the most important thing for SEO success?
2019 Lilly Ray highlights website ranking changes, traffic drops due to algorithm changes, Google's recommendations for checking search quality, and more.
Google to release new search engine features in the coming weeks
2018 - Certified Google Search Console users will receive new reports on search performance, index reach, AMP status, and jobs.
Google removes addiction drug ads from UK search results
2018 : Investigation uncovered ongoing issues with brokers bidding and receiving huge fines from private centers, eventually leading to petitioners being prosecuted.
Google mistakenly removes news publishers from Google News
2018 : Google calls it an "unintentional problem".
It's Google Home and Amazon Alexa in the battle for the voice ecosystem at CES.
2018 : Google and Amazon announced a partnership for new devices; Google Assistant will be on new smart display devices, as well as TVs, speakers and cars.
Google has announced a fix for a long-standing issue with AMP Cache URL rendering.
2018 : Google says it's making changes so that Google URLs don't appear in search results from the AMP cache instead of publisher URLs.
Image Search: GoogleBot and BB-8, Google Onesie and Tesla Model X
2016 : Latest images from around the web show what people eat, how they play, who they hang out with, where they talk, what toys they have, and more on search engines.
As Google Now tests custom background themes, Google Now is pushing cards away from users
In 2015 : Some users lost their Google Now cards, which they used to check traffic on their way to work, how cold it was, or other important information about their day.
The AdWords Assignment Report has been moved to the Campaigns tab.
In 2015 : Google moved the Reach and Frequency report from the Metrics tab to the Campaigns tab.
Bing's new bestseller carousel helps readers find their perfect book.
In 2015 , Microsoft's search engine began showing the New York Times bestseller carousel when searching for books in certain genres.
Google France is a home page launched by Je suis Charlie in memory of the victims of Charlie Hebdo.
2015 : Google France adds a "Je Suis Charlie" ("I am Charlie") badge to its homepage in honor of those killed in the Charlie Hebdo massacre in Paris.
Yahoo News Digest App Summary - 2.0.
Within a year, Summly was acquired by Yahoo in March 2013 for approximately $30 million.
Utah has the highest Google usage, while West Virginia has the lowest.
2014 : Chitika ad network released a new tool that shows user percentage or traffic market by PC operating system and search usage by state.
Matt Cutts of Google on publishers with duplicate content. Use a canonical account
2014. "How to solve a small problem of duplicate content?" Cutts said he used the rel=canonical tag to aggregate the page rank of his articles and avoid problems with Google.
Report: US ad spend up 12% in 2013 Q4; Reduced cost per click for smartphones
2014: IgnitionOne releases Q4 digital marketing report showing US paid search market continues to grow.
Google changes the URLs of links that are clicked
2013 : Previously, the URL displayed below the translation was greyed out. Instead, the only way to click on a translation source is to use the little source link at the bottom of the window.
Google hires someone to find ways to search when you sign in.
2013: "As a product marketing manager in the R&D group, you will be responsible for developing plans, innovations, campaigns, and programs to increase user traffic."
Google, mobile search and the paradox of competition
2013 : How actively is Google involved in a "search future" that is mobile and non-traditional at its core? It was difficult to answer.
2011: The year Google and Bing took over SEO and publishers
2012 : Danny Sullivan describes 2011 as "exciting". What for? Because years later, search engines have taken a big step forward in hiding both link data and keyword data.
Big list. 168 Marketing trends, forecasts and solutions for 2011
This year
Google is considering different ways to integrate ads into Maps.
2010 : Several articles suggest or mention advertising on Google Maps (for PC and mobile).
Yahoo enters into a Microsoft contract with BOSS and may charge fees going forward.
As of 2010 : Some results are provided by Yahoo and search results are provided by BOSS (Building Your Own Search Service: Yahoo Developer Network's initiative to provide an open platform for web search services) powered by Microsoft Bing.
One year later, Yahoo CEO gives himself a B-minus
2010 : Yahoo CEO Carol Bartz said, “The inside was a little more difficult than I expected. I moved fast, but it's important work."
Where is AP in Google News? When the contract ends he seems to be in limbo
2010 : Associated Press articles hosted by Google itself no longer appear in Google News. Google hasn't added new AP content since December 24th.
Google Quick Flip is now on the main page of Google News
2010 : The company's experimental newsreader is integrated into the Google News homepage as part of a Google Labs project.
Submit your spam suggestions to Google for 2009.
In 2009 : In an annual tradition, Matt Cutts of the Google Search Quality Team asked for feedback on what Google should do about search spam.
Are PPC budgets going up or down in these difficult times?
2009 25% of Reim-Kaufman's clients increased their PPC spending in the fourth quarter of 2008 compared to 2007, and 75% recovered their PPC spending.
Google Testing New AdWords Budget Options: Period
2009 : Deadline introduces a new budgeting engine that automatically adjusts advertisers' daily budgets based on traffic to meet a calendar month's set dollar budget.
Google SMS search completed... account number.
2009 "Sorry, [request] returned no results."
Google Streetview, GPS rescued kidnapped girl
2009 : Police tracked the girl's mobile phone using GPS and then used StreetView to confirm her whereabouts in Virginia.
Microsoft to buy QuickSearch for $1.23 billion
2008: Microsoft acquires a market-leading search company and a world-class web browser (not to mention the most talented search engine engineer).
Google and YouTube TV powered by Panasonic
2008: Matsushita Electric Industrial, the company behind Panasonic, says its TVs will allow users to stream and watch YouTube videos on their TVs.
Yahoo Young describes the concept of an integrated and open Yahoo 2.0.
2008. Research seems to have been part of the overall approach, but that is not the goal here. Community and trusted content sources are highlighted.
Sony has signed a video deal with Google and Viacom as part of negotiations with five competing online video providers.
In 2008: Sony announced that Google would offer five-minute clips of popular YouTube TV shows, including Married Kids and radio news.
An open letter to the editors of Wikipedia. Yes, Matt Cutts is famous
2007 : Matt Cutts' Wikipedia page nearly disappeared.
Court upholds limited use of competitor marks in search ads and meta tags
In 2007, the United States District Court ruled that the use of keyword-driven ads and brand-term keyword meta tags cannot confuse consumers unless competing brands appear in search results/resulting ads.
Open letter to paid search networks
2007 Search marketing specialist Jeffrey Rohrs publishes an open letter to paid search providers questioning payment methods, transparency, click fraud and other issues.
Yahoo Introduces Yahoo Go 2.0, Mobile Search and More Apps
In 2007 , when it was second only to Google in web search, the company hoped to dominate the mobile search and related advertising market with a new offering designed for use on phones.
Search Engine Chacha Announces $6 Million Starting Round
2007 : In addition to traditional algorithmic research, Chacha uses a network of live guides to help answer user questions in real time.
Advertisers Cut Google AdWords Spending When Keyword Prices Rise
2007: Why did advertisers drastically cut spending on pay-per-click advertising in 2007? Because high keyword prices have driven advertisers into profitability.
From Search Marketing Expo (SMX)
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These columns are snapshots over time and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and do not necessarily belong to Search Engine Land.
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