Based on TheMathCompany's Codx platform, the CPG Marketing Mix Wizard helps organizations gain a comprehensive understanding of marketing channel effectiveness, measure channel impact, and improve ROI through cost-optimized marketing performance. The diagram provides a macro-level view of the contribution of marketing and promotion to revenue, as well as the interaction between channels, promotion and external factors and their influence on the achievement of brand objectives. It also allows you to compare digital media spend across platforms and reallocate funds to drive more sales.
Anuj Krishna, Co-Founder and Chief Product Officer of TheMathCompany, said: “Marketers today have access to seemingly unlimited data and are looking for tools to improve campaign performance. With our CPG Marketing Mix Planner, available on Microsoft Azure Marketplace, our customers can increase their ROI by optimizing marketing spend across channels, we look forward to launching more data products on the Azure Marketplace and remain committed to expanding our partnership with Microsoft.
“We are delighted to welcome TheMathCompany to the Microsoft Azure Marketplace, providing our partners with great access to cloud customers worldwide ,” said Jake Zborowski, General Manager, Microsoft Azure Platform, Microsoft Corp. - Azure Marketplace offers a world-class quality. The experience of trusted global partners with solutions proven to work seamlessly with Azure.
Azure Marketplace is an online marketplace for buying and selling cloud solutions certified to run on Azure. Azure Marketplace helps businesses looking for innovative cloud solutions connect with partners who have built turnkey solutions.
TheMathCompany is based in Illinois and was founded in 2016 by industry leaders Sayandeep Banerjee, Aditya Kumbakonam and Anuj Krishna. The firm counts more than 50 Fortune 500 companies among its clients in a variety of industries including consumer goods, retail, pharmaceuticals, automotive, technology and manufacturing in the US, UK and European Union. Codx's flagship proprietary platform helps enterprises troubleshoot low-code custom AI applications. With a team of data scientists, data engineers, visualization experts, consumer specialists, analysts and consultants, TheMathCompany goes beyond traditional consulting, pure replication and IT services in terms of data analysis to solve specific business problems.
In 2022, the company will raise $50 million in a funding round led by Brighton Park Capital, an investment firm specializing in partnerships with software, healthcare and technology services companies.
TheMathCompany is a global analytics and engineering company that partners with Fortune 500 and similar organizations to expand analytics capabilities by leveraging IP-based resources, talent, and processes to deliver rapid, human-centric solutions. TheMathCompany has been recognized as one of the fastest growing data engineering and analytics companies in the world and is listed among the fastest growing companies in the world in the list of Nikkei Growth Champions: FT-Statista. Other awards include Fastest Growing Inc. 5000, 2022 List, Great Place to Work® Certified™, India, July 2022-2023 D&A Honorable Mention for Select Service Providers in Gartner® Magic Quadrant™ Service Provider Report 2022 for data and analysis, 2021 PICO Matrix® score for the Everest group. The company offers a full range of services in the fields of data engineering, science, single project implementation and failure analysis. For more information about TheMathCompany, visit www.themathcompany.com.