Instead of hiring human interns, Codeword, WE Communications' technology marketing agency, uses AI technology to perform menial but essential tasks.
Why it matters: As the economy shrinks, more industries are turning to tools like ChatGPT and AI image generator Dall-E 2 instead of live talent.
Details: The "Interns" are technically digital computer models who have created their own personalities and are named Aiko and Aiden. The pair will handle graphic design, research and editorial content.
- Codeword will use AI "interns" to support its editorial and design teams, and in return, the interns will share their experiences through the company's blog and social media.
What they say: " It's an opportunity to streamline internal processes by eliminating necessary but tedious and time-consuming tasks, or at least outsource them to boring interns who can't be bothered," says Terence, senior editor of Codeword. Doyle.
- Yes, but: "I'm a former freelance journalist and write a lot for Codeword clients, so I'd be lying if I said I wasn't terrified by the possibilities of creative — or rather ruthlessly productive — AI," Doyle added. for.
Scaling: This AI technology can deliver the same level of performance as a new employee, say Richard Bowman and David Boyle, in a new book Hint: A Practical Guide to AI Brand Development with ChatGPT.
- "Is it always accurate and fully informative? Of course not... [but] ChatGPT can do something for free that would currently require a person to 'make over $60,000 a year.'" And it can do it in five minutes that would take at least a day. For some.. and that's just the beginning."
Bottom Line : As silly as it sounds, Codeword may be on to something, especially as these AI tools become more time-tested and trusted in the mainstream.
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