Online Marketing Association Program
What makes a sneaker brand stand out in a sea of sneaker brands? How does a fast food chain go from underdog to leader? How does the straight razor, invented in 1904, keep its blade sharp?
In today's competitive marketplace, marketing is often the answer. Marketing is an important aspect of business, from launching new products to resurrecting old brands. Marketing shows consumers a product or service, explains how it meets their needs and wants, and motivates them to take action.
Learn the fundamentals of marketing as you prepare for a variety of entry-level positions with an SNHU Marketing Consultant . You will develop critical thinking skills that engage both the left and right sides of the brain, which will increase your creativity and strategic thinking. You will also gain a solid foundation in an important aspect of the business that can open doors to many opportunities. Accredited by the Accrediting Council for Business Schools and Programs (ACBSP), our Associate in Marketing degree offers a broad perspective on the broader business landscape.
Are you looking to start or advance your career in marketing but need a college degree? The Associate of Marketing degree is an ideal stepping stone to an online Bachelor of Marketing degree , as all credits can be easily transferred from one program to another.
Do you already have university experience? Because SNHU accepts up to 45 credits, transfer students can complete 3/4 of the program requirements with 60 credits, saving time and money.
Teach:
- Use primary and secondary data to position your product in the market
- Develop strategies that include a mix of marketing channels.
- Development of marketing plans that correspond to the mission and goals of the company.
- Explain the legal and ethical principles associated with marketing activities.
- Explain the role of accounting and economics in marketing.
- Use effective written and oral communication skills
Once you complete your program, you can take the next step without the hassle and costly process of applying to another college because SNHU offers online Bachelor's, Master's and MBA programs in Marketing.
Career prospects
Earning an associate's degree can have a major financial impact on your life.
According to the U.S. Bureau of Labor Statistics, those with an associate's degree earn higher average weekly wages than those with partial or less recognition. 1 In 2020, the BLS reported that the median weekly earnings of high school students were $781. The median weekly salary for junior graduates was $938, or 20% more . 1
Marketing is a dynamic career choice with great potential. For entry-level professionals with an associate degree in marketing, this field offers growth opportunities in several areas, including:
- advertising
- digital marketing
- Marketing Analysis
- market research
- stock
- sale
- Media marketing
In the digital age, marketing runs the gamut from search engine marketing to social media marketing, from TV ads to YouTube videos, and from personalized travel to results-driven marketing. As information is collected through digital channels, marketing is more data-driven than ever.
This change has created new opportunities in marketing. In recent years, the job market has expanded to include entry-level positions in market research and analysis. The US Bureau of Labor Statistics (BLS) projects an average 10 % increase in marketing management jobs by 2030 for all occupations. Graduates with an associate degree in marketing who choose this particular career path may work as assistants or coordinators.
An associate degree will also take you one step further in your educational path. Not only does this show employers more success, but it also moves you closer to earning a bachelor's degree and taking on leadership roles.
“This gives students the opportunity to create a portfolio that will show potential employers what they have learned,” Rogers said. "It also provides an opportunity to earn industry-recognized certifications that are valued by employers."
In addition, you will want to use many of the skills learned in the program throughout your career, whichever direction you choose.
“Students who choose to study marketing develop a variety of skills that can be applied across organizations, industries, and economies,” Rogers said. "Students will develop skills such as communication, planning and advertising, research, writing for different audiences, teamwork, and strong visual thinking."
According to Rogers, marketing is "a business driver" as it plays a critical role in many key areas, including:
- Identification of the needs of potential customers
- Selecting target markets
- Product and packaging design
- Pricing, advertising, sales, distribution and service of products in the domestic and international markets.
“I tell students that marketing is a great career because you can succeed with both strategic and creative thinking,” Rogers said. “The role of marketing spans the entire organization and includes everything from key employees who represent the brand to digital marketing campaigns.”
As more and more consumers shop online, digital marketing continues to play an important role in the overall marketing strategy of many businesses. Whether online or mobile, digital marketing offers businesses a cost-effective way to reach consumers through search engines, social media, email, websites and more.
With the widespread use of digital marketing, there is a growing demand for roles such as:
- content authors
- Email Marketing
- Influencer marketing
- SEO writers
- Social Media Marketer
“I worked in the Broadway [theater] industry for a year doing digital marketing before COVID-19 shut down the entire industry,” she said. “I wanted to further develop my current knowledge and use it for a future career in the same industry.”
There is another good reason to get an Associate of Marketing degree – mobility. Thanks to the use of digital and online communications, marketing can be done from anywhere. According to SNHU Assistant Instructor Steve Gabel , "many marketing tasks can be done remotely and digitally."
courses and program
The Associate of Marketing degree is designed to provide a solid foundation in business principles and practices. (It's also designed to transition smoothly to a bachelor's degree; with 60 credits from an associate's degree, you'll be through exactly half of your next program before you start if you choose to continue your education.)
In addition to marketing, core subjects also include topics such as commercial law and international business. Throughout the program, you will learn how companies integrate marketing with production, sales, and other departments.
Compared to many competing programs, SNHU's online marketing program includes hands-on training. It focuses on the design career and combines theory and practical application. You will acquire important skills through the implementation of real projects, partly in a team approach, partly on your own.
“Our marketing programs are different in that they have been designed with a very strategic approach,” said Dr. Jessica Rogers , Senior Associate Dean of Marketing. "We have linked and aligned our programs with the industry."
Marketing courses cover topics such as communication, advertising, social media, and branding. The program also includes 2 free electives that will give you the opportunity to dive a little deeper into areas of interest to you. This is a plus if you are interested in deepening your understanding of data analytics, psychology, or any other area related to marketing, for example.
Core courses for an Associate of Marketing degree may include:
- Introduction to marketing. Learn about the tools companies use to create, communicate, and deliver value to customers. Topics include market research, target market selection, product selection, promotion, distribution, and pricing.
- Principles of integrated marketing communication. Gain insight into advertising, public relations, corporate communications and sales promotion. Learn more about the role of the media in integrated marketing communications strategies.
- Social networks and marketing communications. Learn the basics of integrated marketing communications with a focus on social media. Learn about advertising, public relations, branding and corporate communications strategies. Develop the planning, research, and creativity skills needed to achieve your advertising goals.
- Human relations in administration. Learn what people skills managers need to be effective. Topics include leadership, motivation, communication, group dynamics, organizational development, goal management, and stress and time management.
- commercial law. Learn how the history, context, and ethical aspects of the US legal system apply to corporate entities. Learn how civil tort, product liability, criminal law, contracts, sales, corporate organizations, and cyber law affect business.
“I liked the material and went through so many support classes that it was a really good lesson to tie it all together,” he said. “I finished this course in the top 3 and that was the only time I was contacted by an instructor to congratulate me. What a wonderful feeling!"
Your course instructors have relevant marketing experience and can pass this knowledge on to you.
“I have found that the instructors bring their personal experiences and stories to the lessons, which I find very helpful and interesting,” said Laura Swedberg '19 . “I liked the interactivity of the teachers in the classroom.”
“Every teacher I worked with was very interested in being there and eager to share their knowledge with students,” she said. When she became ill and a woman in her family died that same week, “the school understandably took a step back,” she said. "I have reached out to my counselor and teachers and they have shown understanding, courtesy and kindness during this difficult time."
In addition to earning an Associate in Marketing degree, SNHU offers another way to build your resume: certification. Professional certifications from industry leaders like HubSpot are the digital marketing gold standard and are highly sought after by employers.
Whatever your goals, the SNHU Associate of Internet Marketing degree will help you build a career to achieve them.
Curriculum Requirements and Resources- General Education Courses: All undergraduate students are required to take general education courses if they have not attended previous courses. Through these foundational, exploratory, and integrative courses, students learn to think critically, creatively, and collaboratively, giving you the edge that employers are looking for.
- Earn math points for what you already know: Save time and money on learning with our Pathways to Success in Math tips. Depending on your performance, you can earn up to 12 math credits, equivalent to 4 courses, for less than $50 per credit for your degree. Contact your Admissions or Academic Advisor today for more information or to sign up for a Pathways to Success in Mathematics assessment.
training and payment
As a private non-profit university, we are committed to making the college more accessible by making it more accessible. That's why we offer some of the lowest online tuition rates in the country.
We also offer financial assistance programs for those who qualify, as well as a 30% tuition discount for full-time and part-time U.S. military personnel and spouses of active-duty military personnel.
| Online undergraduate programs | For class | per credit hour | Annual cost for 30 credits |
|---|---|---|---|
| Diploma/certificates | $960 | $320 | $9600 |
| Degrees/Certifications (U.S. military, full-time and part-time active duty, and spouse)* | $675 | $225 | $6750 |
Tuition fees are subject to change and are adjusted annually. *Note. Students using this rate are not eligible for additional discounts.
Additional costs No registration fee, $150 completion fee, course materials ($ varies by course)
This program and its components are accredited by the Accrediting Council for Business Schools and Programs (ACBSP). Student performance data is located in the College Navigator.
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used literature
Sources and citations (1)
1 Bureau of Labor Statistics, United States Department of Labor, Occupational Outlook Handbook, online at:
- https://www.bls.gov/emp/chart-unemployment-earnings-education.htm (accessed 9/28/2021)
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (Accessed September 28, 2021)
Forecasts provided may not reflect local and/or short-term economic or labor conditions and do not guarantee actual employment growth.