As a financial services company, you face a unique challenge when it comes to content creation.
- Writing about finance isn't particularly glamorous or interesting, which can make it difficult for your readers to engage.
- Google results have strict rules and strict rules that limit what you can say as well as how you can say it.
So how do you overcome these challenges to build an effective content strategy ?
How do you create responsible, accurate yet engaging financial content?
Our new e-book Content Marketing for Finance will show you how to create a content strategy that takes into account the high needs of the financial industry and at the same time really connects with your target audience.
As author Chandal Nolasco da Silva writes, “The audience is at the center of all content marketing strategies and should always be considered.
Download your copy and learn how to meet your customers at every stage of their journey and create content that is constantly transforming.
What's inside this financial content marketing e-book?
This pocket guide contains all the information you need to understand the ins and outs of content marketing in the financial industry.
The following topics are covered:
- Content marketing principles and best practices and how they apply specifically to funding.
- Solutions to Financial Marketing's Unique Challenges: Slow to adapt to change, difficulty gaining support for digital efforts, complex content management and content marketing in an ad-driven industry.
- The main marketing channels of financing and how to use them effectively.
Main plug:
The content of this marketing e-book can help you solve difficult questions such as:
- Extremely long B2B sales cycles and long delays at the bottom of the funnel. The financial industry is very slow to digitize, so new products and services have to deal with a slow pace that cannot keep up with the changes.
- The clear reality of the due diligence process is that it involves many stakeholders. There may be regulatory difficulties, operational delays, audits, or other related risk mitigation measures. This becomes more and more important and lengthy depending on the organization or the size of the company involved.
- The fact that traditional channels sometimes do not work as well as in other industries; Instead, more traditional ways of doing business, such as face-to-face meetings, are often the best. After all, money is involved.
If you're a financial services professional looking to improve your content strategy for 2023, download the ebook now!
