Loop Co., a children's equipment rental company, has hired a former Glossier employee. Marketing Director Inc. Ali Weiss will become CEO. He replaced Henry Vogel, founder of Loop and co-founder and managing partner of venture capital firm DVx Ventures, which Initiated and provided start-up capital for the company.
The Loop, launched last year, allows members to rent baby items such as cribs, toys and high chairs for a fee. It operates in the New York and San Francisco metropolitan areas.
Ms. Weiss was Glossier's chief marketing officer for seven years when she left the cosmetics business in July, and previously held various financial positions at management company BlackRock Inc.
He joins several other marketing executives who have risen to CEO positions, including Christine Lemkow, who was promoted from CMO at JPMorgan Chase & Co. in 2019. CEO of JPMorgan Wealth Management and Paul Chib, CEO of Pabst Brewing. Co. and former head of US marketing for Anheuser-Busch InBev . Jenn Cho joins women's co-working space The Wing. After being Chief Marketing Officer last year, he was promoted to CEO in February before leaving the company. in July, a month before closing.
Ms. Weiss said her experience as a marketing manager at a fast-growing startup will come in handy at Loop.
“At the end of the day, the best CMOs are inherently customer-centric,” he said. “They make all their decisions… consumer first, customer first. In Loop, our members are the most important thing.”
The company plans to hire a marketing manager who will report to Ms. Weiss.
According to industry research firm IBISWorld Inc., brick-and-mortar stores in the US selling consumer durables for babies and children under 4 years of age will reach approximately $11 billion in revenue by 2022. This figure includes the sale of children's goods, such as furniture, car seats. and strollers, but not from retailers who mainly sell toys or clothes.
While some rental competitors are focusing on travel gear like strollers and car seats, Loop intends to focus on home goods, Weiss said.
A landlord can reach out to parents who want to reduce the clutter or environmental impact, Weiss said.
Ms Weiss said children's products and toys "have a very long lifespan in the world, but a very short one at home because children grow and change very quickly."
Over the next year, Loop plans to expand into areas that have yet to be determined.
“Our vision is that we can offer this service in many markets, many cities, and many metropolitan areas in the US,” said Ms. Weiss.
The company also sees an opportunity to offer products for older children, he said.
Email Megan Graham at megan.graham@wsj.com
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