Jenkins will oversee the aerospace company's marketing strategy, including advertising, partnerships, promotions, digital content and media. He will report to Blair Rich, Virgin Galactic's President and Chief Commercial Officer, Commercial and Consumer Operations.
"As we prepare to launch a commercial spaceflight service next year, it is imperative that we have visionary and proven marketing talent to tell our story and present our unique experiential product to a global audience," Rich said in a statement.
Prior to assuming the space marketing role on Nov. 7, Jenkins was executive vice president for Disney-branded television and National Geographic content, head of content marketing, overseeing marketing and advertising for both Disney+ and linear network content regions.
In addition to his two years at House of Mouse, Jenkins has held senior creative roles at Samsung's in-house agency Cheil Worldwide, Apple's Beats by Dre and Twitter, where he served as the company's chief social media officer. First global creative chief. Jenkins began her career in the agency world working at TBWA\Chiat Day, Wieden+Kennedy and The Martin Agency.
"It's a dream. It's a new category," Jenkins said, adding that he wants to travel to space. From Dre, Nike, Disney. They were leaders of all classes and all have an important common theme; All work to bring people from different cultures together and create new shared experiences. "
Virgin Galactic conducted its first fully crewed space flight in July 2021 and recently announced plans to begin commercial flights in the second quarter of 2023, following the final phase of first-quarter test flights. The ticket price is planned to be 450 thousand dollars.
Virgin Galactic founder Richard Branson is currently facing legal hurdles as he faces a potential lawsuit from shareholders who claim the billionaire defrauded investors by buying inflated shares and hiding details of the company's progress. Reuters reported this week. Virgin Galactic shares trade below $5; In 2021 they reached $55.91.