© Provided by BenzingaSurfside Solutions Inc. announced Tuesday the availability of advanced, enterprise-grade features for cannabis businesses that want to fully connect their advertising channels to a centralized marketing platform for better performance and more transparent attribution.
Why is this important?
With these updates , the Surfside platform now supports the entire marketing funnel, from measurement to activation , making it easy to optimize based on customer targeting to programmatic display ads and measurement and ROI. advertising.
In addition, additional features allow advertisers to create holistic marketing campaigns through the audience creation and activation process, allowing businesses to manage content, frequency, and information flow for existing and potential customers across all markets. media channels, reducing media cannibalization and fluidity between devices. . You can create advertising partners.
Surfside co-founder Michael Blanch called the move "a major milestone".
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The company's goal is to "connect consumers across marketing channels and create a single source of information across all of its media channels and providers," it added.
Surfside has strengthened its services by adding SURF Studio , an in-house design agency to support search, SEO and digital media needs through data-driven advertising and landing page design.
What is expected next?
"We see agencies, brands and retailers using the entire Surfside platform as the core foundation of their marketing suite to unlock the full potential of their proprietary data," said Blanche.
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