More than a third of Twitter advertisers have stopped marketing on the site since Elon Musk took over, according to a new report.
The new findings indicate that Musk's purchase of the controversial site could cause significant problems for the company.
The new CEO suggested that activists are urging advertisers to distance themselves from the site in an attempt to undermine the site he owns.
But instead, the companies said the issue was related to "brand safety," likely due to poor content moderation. God. Musk fired more than half of Twitter's employees, many of whom worked to sell ads and ensure that problematic messages didn't appear near them.
"Mars began suspending advertising on Twitter in late September after becoming aware of several significant security and brand compliance incidents affecting our brand," the company said in a statement to The Washington Post , which first reported the data from brand analytics firm Pathmatics.
Other major companies pulling the ads include Kellogg's, Verizon and pharmaceutical company Merck, according to an analysis by The Washington Post .
In total, more than a third of the site's top 100 marketers haven't posted an ad on the social network in the past two weeks, he said. 14 of the top 50 have not been advertised since Musk took over the company.
Problems with advertising - not only the result of Mr. Musk does not accept. Growing concerns about the economic situation in the US means that many advertisers are less willing to spend on marketing to increase their market share.
But in any case, trouble can be a problem for Mr. Musk evokes. Twitter earned about 90 percent of its revenue from licensing last year.
The new CEO suggested that he would instead rely heavily on memberships and subscriptions. He has repeatedly promoted Twitter's new $8 Blue service, which will include perks like blue ticks next to people's names, though widespread backlash has forced him to repeatedly delay the feature's release.