If there's one saying that applies to marketers, it's "change is the only constant."
The marketing landscape can be unpredictable, especially given the challenges and uncertainties of recent years.
According to CallRail Growth Research, 94% of small businesses turned to a marketing agency for help after closing in 2020. This year's report also showed that 95% of US marketers achieved their income goals in the past year.
So what's in store for small business owners looking to thrive in 2023?
Do you have the necessary tools, skills and knowledge to thrive in this ever-changing world?
How can your agency adapt its strategy to a frequently changing market and prepare for the future?
Agency experts are predicting even more change in the coming year, and now is the time to make the right decisions.
Find all the information you need to grow your marketing strategy in CallRail's latest report, Agency Predictions 2023: Marketing Gets More Complex: Agencies Need to Adapt.
1. Get ahead of your competitors with automated marketing tools
If you want your agency to stand out from the competition, look for ways to make your workflow more efficient. In this case, automation is a must.
Artificial intelligence (AI) will be a major player in small business marketing next year, and many of the top agencies are already using the technology.
AI is a term that gets thrown around a lot, but what does it really mean?
Artificial intelligence is essentially a generic term that describes a range of different but related technologies that can mimic human abilities.
CallRail Conversational Intelligence is a must-have marketing tool that uses artificial intelligence to automatically analyze calls and provide insights into the words and thoughts your customers are using. Agencies can use this information to adjust their keywords and marketing strategies.
Andrew R. Mimolt, Founder of Mantic Media Group shares how automation tools have impacted his business.
"Call logs allow us to intercept calls, find specific keywords people are using and words we think we didn't find, and then add them to our search engines."
Read the full report to learn more about how this technology can work for your agency.
2. SEO Evolution: How to Adapt Your Digital Marketing Strategy
There was a time when SEO seemed to focus on optimizing your website for Google rankings and that was it.
Although search engine optimization (SEO) is still an important element of a digital marketing strategy, its essence has definitely changed.
Today, digital marketers are expanding and incorporating various alternative search engines , including Bing, into their SEO strategy. Not to mention that optimizing content specifically for social media platforms is becoming increasingly common.
These changes open up many new opportunities for small and medium-sized companies.
As SEO is constantly evolving, you should try to implement the following to create a winning strategy.
- Try new search terms.
- Optimization for different search engines.
- Create different types of content for different channels.
- Evaluate your results to determine which methods work best.
Start optimizing your digital marketing campaigns today with these SEO ideas.
3. How good leadership can take your agency to the next level.
Every brand wants to be a thought leader. When other people in your industry ask you for information, you know you're doing something right!