It has been argued that the imminent arrival and widespread deployment of 5G wireless networks will transform all aspects of digital life, and marketing is no exception. Consumer behavior is expected to change dramatically with the advent of technology and this will impact the way digital marketing evolves. This article contains a discussion of how 5G is impacting digital marketing.
Marketing aspects that 5G will improve and adapt
- More and more people around the world will use mobile phones for communication. The increase in bandwidth is intended to allow more people to connect to the internet more frequently. Simple communication like text messaging will become more common, and video and voice messaging will become much simpler and easier for everyone. With the increase of text messaging based on 5G capabilities, it will be possible to interact with more people around the world. Platforms like Tatango , used for fundraising and political campaigns, are expected to continue to grow and evolve. With more businesses than ever using basic text messaging in their digital marketing, this is expected to increase once 5G is rolled out.
- The higher speeds and lower latency of 5G will enable more complex and detailed media and marketing content to be delivered, accessed and interacted with smart mobile devices. 5G is expected to be around 10 times faster than current 4G networks, so watching movies, accessing media, short clips and text, and interacting with the brands we love on mobile devices is likely to become more popular across all networks . This allows marketers to use more videos, more appealing website designs, and emails on these channels, and generally get higher engagement and response from their subscribers.
- High-tech experiments like the Metaverse come true. The arrival and implementation of 5G will allow the concept of the metaverse to come alive and become a reality. The Metaverse already exists, and areas like Minecraft and games like Fortnite are early examples, but as virtual reality improves, 5G networks allow more time to be spent in these areas. Social, economic and marketing processes are becoming more human because consumers can now do all of this online, but when they are with other people, they are searching for and interacting with other people in this online space. Metaverse will transform digital marketing by making it more interactive and enhancing the human component. The incorporation of AR and VR as native digital marketing tools will surely be one of the big changes that 5G will bring to the marketing space.
Modern marketing is becoming increasingly holistic, and with the concept of multi-channel marketing coming to the fore, technological advances such as the widespread availability of 5G are likely to see some of the most significant changes. Digital. Marketing.