Renowned social impact strategist Kirstin Nimmo hired to spearhead a multi-trillion dollar market opportunity. Published the first edition of Words Up, a comprehensive guide to writing.
NEW YORK , Oct. 18, 2022 /PRNewswire/ -- Code & Theory , Stagwell's digital creative agency, today announced the creation of the industry's first integrated design and marketing strategy (ID&M) discipline. In a busy agency environment where brands must choose between a campaign-focused DEI or a social impact marketing company, ID&M through Code & Theory applies inclusivity to a digital-centric strategy and leverages relationships to unlock transformational value for brands. Code discipline and ID&M theory were Stagwell 's first.
Kirstin Nimmo, the award-winning social impact strategist behind the White House award-winning #IAmAman campaign for sentencing reform, the Nestlé Purina Partnership, which opened New York's first pet-friendly shelter, and the award-winning Yahoo Alliship Pledge Anthem. He will be the director of the group "Experience of teaching black people in America", etc.
Nimmo's 14 years of social impact experience will be applied to the agency's existing code and theoretical workflows, expanding a robust set of digital outcomes. He is tasked with building a diverse team of creatives, strategists and technologists to ensure that each agency product lives up to its essence. Help brands appeal to today's diverse consumers and increase employee retention. To date, the organization has achieved remarkable results with an impressive array of work, including Commander Washington, Con Edison, Adidas, the National Council on Aging, and Johnson & Johnson.
Various consumers are moving into the American mainstream. The American consumer is the most dynamic and fastest growing segment of the economy and represents a multi-trillion dollar opportunity for brands. Demand for code and theory has never been higher as clients actively seek knowledge and experience in these areas.
"More than a decade ago, it was exciting to see the industry recognize the importance of diversity and multicultural marketing, but today's consumers are demanding even more," explains Nimmo. “The recent pandemic and movement for racial justice has led to collective and individual changes in identities, activities and responsibilities. These developments have paved the way for a greater focus on inclusion, where brands can respect consumers' intersectional identities. Brands have room for development and growth. It accurately reflects the complexity of our culture, and we are proud to answer that call.”
"ID&M's mission is to approach inclusion the way we've approached digital transformation for decades, connecting the dots for consumers and brands at every touchpoint," said Dan Gardner , founder and executive chairman of Code & Theory, " I am who I am". Kirstin is excited to join Code and Theory. Brands looking to capitalize on this huge market opportunity and achieve high ROI will benefit from his expertise in wholeheartedly embracing inclusion as a strategy, not ' not a tactic. , Marketing and communication, including all aspects of their business."
The imposition of discipline is consistent with the agency's commitment to being an anti-racist company. In 2021, Code & Theory hired its first Director of Diversity, René Miller, and has since developed the 5% Shift Framework, which forces agencies to continuously track progress toward meeting all of their DEI obligations and helps clients make concrete taking steps towards measurable change.
At Code and Theory, we know that our continued commitment to developing a racially and ethnically diverse workforce, of different ages and identities, will continue to enhance our ability to provide our clients with a progressive cross-cutting mindset that transform business and impact. You didn't answer. Promotional Services, Platforms and Ecosystems. Embedding it into the core of our agency has become a clear focus for our work, spawning this new discipline at ID&M,” added Renée Miller, Director of Diversity, Code and Theory.
As part of its brand-building efforts, ID&M Discipline created Words Up , a leading writing guide designed for inclusive discussion and collaboration in multiple languages. Nimmo adds: “As marketers and content creators working in the digital space, we help clients reach people around the world, and it's important that language resonates in the right way and in the right place. When brands use inclusive language, they invite the community to expand their audience and create brand love among consumers they didn't know before. and knowledge in real time.
Go here to learn more about inclusive marketing and the Code and Theory design discipline.
To learn more about the DEI structure in code and theory, go here .
Go here to access the first version of Words Up .
Click here to access the Linkedin ID&M group and Discord channel.
About code and theory
Founded in 2001, Code and Theory is a digital creative agency at the heart of creativity and technology. With a global roster of Fortune 100 clients and startups, we are committed to solving the toughest problems and building flexible end-to-end solutions to meet the demands of today's ever-changing digital landscape.
About Stagwell
Stagwell is a calling network built to transform marketing. We do large-scale creative work for the world's most ambitious brands, combining cultural creativity with the latest technology to combine the art and science of marketing. Led by entrepreneurs, our 13,000+ professionals in more than 34 countries are united by one goal: to increase efficiency and improve business outcomes for their clients. Join us at www.stagwellglobal.com
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Brandon Dixon
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