Fear is killing him soon.
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The number of horror films released in the last 20 years has increased dramatically, and there are more to watch than ever before.
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So it's no surprise that we've seen a lot of ~exciting~ horror movie marketing campaigns over the years, as filmmakers set their movies apart from literally hundreds of other movies. On those movie seats. How can you
Warner Bros.
They often do this by using viral marketing campaigns to spread the word. Here are eight of those campaigns.
1. Smiles (2022) - Baseball "Smiles"
Here is one of the actors who raised on adults. September 23 Athletics. He was standing behind a home plate grinning from ear to ear, practically staring motionless into the camera and wearing a yellow t-shirt that said "Smile" on the front.
Surprisingly, people started tweeting videos and photos of the actors and everything went viral.
People (including me) didn't know it was a marketing campaign at the time, so watching it live on TV was terrifying.
2. Carrie (2013) - "A Telekinetic Surprise in a Cafe"
This joke was about a woman who got angry after someone spilled a drink on her laptop. With pulleys and remote controls, he seems telepathic. He seemed to push her against the wall and pick her up.
via CarrieNYC / youtube.com
He then seemed to move a few tables with his thoughts.
The grand finale comes when she lets out a terrifying scream, pictures fall from the walls and books fly off the shelves.
via CarrieNYC / youtube.com
Cafe customers go crazy.
via CarrieNYC / youtube.com
They ran screaming, while some looked at them in disbelief.
These pipe builders stood to protect the entire area.
And this man threw the poppy seed.
Here's the full joke.
The film also features Margaret White shouting, reciting scriptures, and calling a phone number where she can hear Hume Carey. You can listen to them here:
3. The Blair Witch Project (1999) - The Legend of the Blair Witch
The filmmakers, and artists who later saw and bought the film at Sundance, used their real names in the film to distribute and post flyers of the film's three stars "Lost" on college campuses.
A website has been created to make people believe that this is an actual missing persons case and the real Blair Witch.
A few weeks before the film's release, The Curse of the Blair Witch aired on the SciFi Channel (then Sci-Fi).
The film and its aggressive marketing was a clear success.
4. The Ring (2002) - Untitled VHS Tape
DreamWorks created several (now defunct) websites, including sevendayystolive.com, which discussed the "Ring Virus" and anopenletter.com, which explained what happened after watching the ghostly video footage.
Around the time of the film's release, people reported finding blank VHS tapes containing a minute and a half of the film on the windshield.
After the movie's trailer showed that viewers were 100% uninterested in The Ring and hadn't even heard of it, the studio changed things up a bit and started airing live TV commercials with viewers listening to the movie. . , and fast. Testimony from people who just left the theater.
You can see footage from the VHS tape here.
5th Call (2017) - "Television Shop Joke"
In the game, a furniture store clerk knocks down a wall of TVs to show customers the "new 4K technology." As he speaks, one of the televisions cleverly slides into the wall, revealing the film's villain, Samara.
via Paramount Pictures / youtube.com
People didn't notice him until he came out to scare them.
My son, she breathed.
via Paramount Pictures / youtube.com
The video immediately went viral, garnering over 200 million views within 24 hours of its posting. You can see here.
6. The Final Expulsion (2010) - Comedy
When a lucky few checked out SissyChat in the summer of 2010, they entered what they thought was a live video chat with a random woman. However, it was pre-recorded by an actor.
She suddenly stopped, pushed her hair out of her face and looked directly into the camera. Her eyes rolled into the back of her head, she let out an uncomfortable cry and leaned closer to the camera. The screen went black and the URL of the movie appeared on the screen.
via eOnefilms / youtube.com
There was also a version where the actor broke his neck.
The people I talked to loved it and Lionsgate got a really good response. A compilation video has been published which you can watch here.
7. Chronicles (2012) - "Flying Man in New York"
In a "prank" filmed by strangers, remote-controlled planes are created to fly over New York City.
via ChronicleNYC/youtube.com
Viewers who know nothing about the film have to shoot the planes without knowing exactly what they are seeing.
Finally, Thinkmodo uploaded its own video to YouTube explaining the joke and advertising it for the Chronicle . You can watch the video here.
8. And Finally Scream (2022) - Fake TikToks
The Bill is about a fictional teenage girl named Sarah who lives in Woodsboro, California, where Scream takes place.
His posts started with just horror movie content, but after reporting a new Ghostface killer in town, he started posting about identifying the killer and revealing information about new characters in the upcoming movie.
Finally, his best friend Ash disappears and two days before the new Scream movie comes out, he posts his latest video of him dropping his phone on the way to a party and Ghostface picks it up.
You can check out his latest TikTok here:
Scream cost $30 million to produce and grossed $140 million worldwide, a huge success considering it was released during the pandemic.