"Content is everything."
At the very least, this is a perversion of the maxim that every website owner adheres to. But in the ever-changing content marketing landscape, content distribution is closely tied to content.
As competition grows, businesses need to invest in effective content marketing using multiple content marketing platforms.
How difficult? 47% of companies plan to expand their content teams this year.
Here are seven tools to help you take your content to the next level.
1. Explosive Theme – Best for Popular Content
Brian Dean founded Backlinko and Exploding Topics and has been a trusted content marketing resource since Backlinko went from zero to millions of monthly users.
Since starting his website, Dean has made it his mission to help others by offering insight into growing problems before they even arise.
Exploding Topics collects data and uses an advanced algorithm that assigns a growth percentage to certain topics.
With access to this data, you can start writing content first to gain an edge over the competition.
2. BuzzSumo - Best for social media content
BuzzSumo burst onto the scene in 2013.
Since then, the platform has diversified its service offerings and has become a powerful hub for serious content marketers.
BuzzSumo provides content discovery, research, monitoring, and influencer information. The influencer option can quickly increase the chances of your content marketing efforts going viral.
By accessing the Top Users section, you can identify influencers who have shared articles related to your topic and connect with those influencers to share their articles and increase your content's reach.
3. Outbrain - Best for Native Content
Outbrain has been a pioneer in native content and has gained a huge market share compared to its competitors.
Today, Outbrain offers 344 billion monthly content recommendations in over 55 countries. Joining Outbrain does not require a large investment.
To run a campaign on Outbrain Network, you can set a campaign budget of $20 and a CPC (cost per click) cost of 0.03 cents.
Considering how quickly you can expand your content marketing reach and strategically retarget users after they have navigated your site, Outbrain makes it a breeze.
4. Patreon is the best for subscribing content
Patreon offers a premium membership model for content creators.
Monthly subscription commitments have provided content creators with a stable way to provide quality content while making a living.
Founded in 2013, Patreon has quickly become a place where content creators can win loyal fans.
Content creators cover several areas of interest, including videographers, podcasters, writers, artists, and musicians.
If you are a content creator and want to make a living without blogging, Patreon is the place to be.
5. Content. Content is best for planning
Content delivery planning is easy with Content. You can easily schedule the time and date to distribute content across multiple platforms.
A feature called StoryBook uses proprietary technology to create a predictive model of which issues will have the biggest impact.
In addition, Contently provides SEO recommendations and checks the voice and tone of the content. One of Contently's biggest strengths is access to a premium creative network.
This can be a problem for veteran writers when you're just starting out.
Contently has built a network of premium contributors that you can access. Many of these authors have published articles in The New Yorker, Wired and Financial Times, as well as many other reputable publications.
Contently Premium gives videographers and designers access to create more impactful content through the Creative Network.
If you're looking for a business content marketing platform, Content is the top contender.
6. Scoop.it is the best for content curation
Scoop.it is a cloud-based content management platform that discovers and searches for content on the web and social media. Scoop.it crawls over 30 million websites.
You can quickly scale your curated content needs by using the WordPress integration to publish content directly on your website.
Using curated content helps build trust and add value to your audience while showcasing your specific industry knowledge.
If you don't include curated content in your content marketing strategy, you risk
Hootsuite recommends a ratio of 40% created content to 60% curated content to kickstart your content marketing efforts.
7. Uberflip - Best for Personalized Content
UberFlip offers many options for content marketers, but one of UberFlip's most valuable features is the ability to customize content for viewers.
As a result, content marketers are turning to UberFlip to perform ABM (Account Based Marketing).
The Content Destination feature allows marketers to target personalized messages to targeted audiences and offers custom layouts and personal branding.
Given personalization statistics, content marketers should focus on personalized messages.
Conclusion
If your business isn't investing in content marketing, it's reasonable to assume that you're losing market share to your competitors.
Content marketing is not an option, it is a necessity in today's environment.
As such, there are several options for content marketing platforms to help you get started quickly.
There is no better entry point into content marketing.
You should go and get your feet wet.
Getting started with any of the above content marketing platforms is a good step towards making the right decision.
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