Want to advance your digital strategy and put your business on the path to success?
Whether you're a business owner working with an agency or a digital marketer looking for more bandwidth, one of the biggest challenges you'll face is standing out in this crowded landscape.
The most effective campaign strategies are focused on creating value and helping you reach your goals.
Building trust with your agency and building a solid marketing foundation is a sure way to take your business to the next level.
On October 12th, I will host a webinar with special guests Eric and Erin Wilder, founders of CallRail and Sunny Digital Media.
Wilders explained how to build an open, transparent and honest partnership with his agency that will lead to results.
Here is the summary of the webinar. Fill out the form to access the full presentation.
Key #1: Clarity
There has to be trust from the very beginning. Transparency is important right from the start, especially if the advertiser has already been burned.
Never leave an advertiser feeling left out; Instead, show how each dollar is spent. It is important to show what is being done.
Also, make sure all ad tags are owned by the advertiser. At the end of the meeting, they should take their information with them.
[Learn how to make your working relationship more comfortable] Access the webinar now →
Key #2: Treat media as an investment
Treat investing in digital media like a traditional financial investment.
Please note that they are inherently risky, require a certain level of capital to participate and must be managed responsibly.
Make sure you have realistic expectations regarding investment levels and ROI.
[Learn to ask the right questions] → Quick access to the webinar
Key #3: Make sure the math makes sense
To make sure programs are set up for success from the ground up, the math always has to make sense.
For example, before launching a campaign, an agency must understand the advertiser's profit margin and cost per lead (CPL) or action (CPA) required to break even or "break even".
From the very beginning, you need to understand the competitive landscape, your goals, and the meaning of the plan.
[Find an activity you can do together] → Quick access to the webinar
Key #4: Set expectations
Set realistic expectations for investment levels and return on investment. Don't promise success too quickly because it takes time and data to achieve it.
Success can be measured in terms of profitability or customer growth.
The calculator can show investment prospects and ROI with all external variables.
Once you know your formula for success, you can increase your reach even further.
When you know the data, you know where to optimize. And this is closely related to the next key.
Key #5: Track everything.
Data always tells the truth. User behavior is constantly changing and the consumer may surprise you.
Here's how to track every dollar.
- Use Google and Facebook tracking tools when uploading.
- If you're running a two-channel program (like Google and Bing or Google and Facebook), add call tracking to enrich your data set.
- Optimize your entire marketing campaign more efficiently and quickly using detailed conversion data, including reallocation of budget from one channel to another based on sales volume.
Data analysis allows you to understand not only the value of potential customers, but also the cost of sales per channel.
Ultimately, you want to take the guesswork out of investing in specific channels based on actual results.
[Find out more to watch] → Quick access to the webinar
Key #6: Use the “if you win, we win” approach
As an agency, do what's best for the advertiser's business, because growing your income means growing your income.
Also, make sure your direct connection looks good. Whoever brings you, give him a ride so he can stay longer.
When both are successful, they invest in a long-term partnership that benefits both businesses.
[Learn from the case study that led to a 4000% increase in investments] Instant access to the webinar →
[Slide] 6 Keys You Need to Win Your Business With Your Marketing Agency
Here is the presentation.
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Featured Image: Paulo Bobita/Inventor Magazine