The company is developing rapidly in the region
LONDON , September 8, 2022 . --(BUSINESS WIRE)--UTA's strategic consulting firm, MediaLink, today announced two major European hires. Carl Weaver, a leader in building marketing businesses, joins as VP of Consulting, and Claire Sharo, an experienced director of global marketing and communications in the creative industry, joins us as VP of Marketing for the EMEA region. Joining MediaLink's senior leadership, Weaver will lead the company's marketing transformation in the region for global clients, while Charruo will focus on MediaLink's brand marketing efforts in Europe. Both employees will be based in London and report to Kathleen Saxton, CEO of Global Talent Advisory and EMEA.
The new appointment follows MediaLink's significant growth in Europe. The company has more than tripled its headcount in the region since Saxton joined and will lead operations in September 2020.
"Carl is a prolific business developer who has had a transformative impact on many areas of the marketing industry over the past 25 years," said Saxton. “He has a long-term vision to effectively evolve marketing to meet today's consumers where they are at scale, which is why the board listens to him. This approach will be essential for our customers in the future. - Verification of your business. I am also delighted to welcome Claire to the team to lead our marketing efforts in Europe. He has a proven track record of developing effective marketing programs at key moments in the EMEA region – the current reality of our growing business.
Weaver spent more than two decades building marketing businesses at three major holding companies. Prior to MediaLink, he was Chief Data Operations Officer at Publicis UK, where he integrated the Epsilon business. Previously, he helped found and develop Data2Decisions, which was sold to Dentsu in 2012. In 2016, he was Chief Development Officer of Densu and President of Bizium. In 2017, he was appointed Managing Director of Isobar UK (with overseas opportunities in Bulgaria and India), leading a team of over 500 digital transformation experts. Weaver has written several award-winning papers, including the IPA Performance Grand Prix, and is a regular member of juries for organizations such as Cannes Lions and IPA.
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"Having dedicated my career to building transformative businesses, I'm excited to advise companies from all corners of the marketing and media ecosystem on one of the biggest milestones in our industry's history," said Weaver. "MediaLink has always anticipated and taken steps for future changes in marketing; culture has a distinct power, and I can't wait to be a part of it.”
Charruo joins MediaLink from VMLY&R where he was UK and EMEA Marketing Director. He has over a decade of global experience in change management, marketing, thought leadership, crisis communication and creative media. He has worked with some of the world's most famous brands and his work has won 18 Cannes Lion awards. Prior to joining VMLY&R, Chareau was director of communications at JWT in New York, where she worked with the Geena Davis Institute and Cannes Lions to conduct cutting-edge research on representation in advertising. He has worked in marketing and communications at JWT London, TLC Marketing and Read Business Information. He has been an active member of the IPA New Business and Marketing Group, Bloom UK and Lean Inn.
“MediaLink is an exceptional global strategy consultancy that I have always admired and I am delighted to help build brands and businesses in the EMEA region. I'm also looking forward to joining the great team that Kathleen has joined."
About MediaLink
MediaLink is the most trusted and connected strategic consulting firm in the media and marketing industry, identifying, optimizing and ultimately growing areas of opportunity for its clients. The firm provides marketing transformation, data and technology solutions, growth strategy, private equity consulting, executive and talent recruitment, and change management consulting in the core areas of culture and entertainment marketing. Michael E. Founded in 2003 by Kasan, MediaLink has 180 professionals in New York, Los Angeles, Chicago and London. MediaLink is a UTA company. medialink.com:
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MEDIA JENNIFER SELEY Vice President of Marketing Communications Medialink+1 (917) 287-5883jseley@medialink.com