(Advertising) Influencer marketing is the process of building relationships with people who have the power to influence your target audience. Influencers can be bloggers, social media personalities, industry experts or celebrities. Some influencers enjoy large numbers of casual followers, while others have very few highly loyal followers.
The goal of influencer marketing is to tap into the existing social networks of these influencers to reach a larger audience and create more authentic relationships with customers.
Influencer marketing can be an effective way to reach new audiences. However, it's important to remember that a good relationship with influencers isn't just about marketing, it's about respect and a mutual understanding of each other's goals.
Why is influencer marketing important?There are a few main reasons why influencer marketing is so important to businesses.
People trust influencers more than brands. When an influencer recommends your product or service, their followers are more likely to try it.
Influencer marketing creates more authentic content. We're bombarded with ads every day, so it's no wonder we ignore them. On the other hand, content created by influencers seems more natural and less likely to be ignored.
Influencer marketing can reach a large audience. Most companies do not have a large following on social media. However, when an influencer shares your content with their followers, you reach thousands or even millions of new people.
Influencer marketing is versatile. There are many ways to work with influencers, from simple product reviews and complex brand ambassador programs. This flexibility makes it easy to find an effective marketing strategy that fits your business goals.
Influencer marketing is profitable. Influencer marketing can be cost-effective compared to traditional advertising, especially if you work with micro-influencers with small but highly engaged audiences.
Best social media platform for influencer marketingVarious social media platforms can be used for influencer campaigns. The best platform for your business depends on your goals and target audience.
InstagramLike most people, you probably scroll through Instagram several times a day without really thinking about the content you're viewing. But for some people, their Instagram feed is their livelihood. These Instagram influencers have built huge followings by posting interesting and engaging content.
Source: Gabby Bernstein
Although there are many influencers, few of them have managed to stand out from the crowd.
@GabbyBernstein is an inspirational author and speaker with over 1.6 million followers. Her posts focus on self-love and positivity, and she has published several books on these topics.
@jessejostark is a photographer with over 2 million followers. His stunning images have earned him a loyal following and have even appeared in National Geographic.
@theellenshow is the official account of The Ellen DeGeneres Show with over 26 million followers. Ellen is known for her kindness and generosity and her posts reflect these values.
@KimKardashian is a real star with over 122 million followers. He is one of the most popular people on Instagram and his posts contain personal photos and sponsored content.
Despite the bombing of the festival, Fire Festival was a social media marketing success. Organizers used influencers' Instagram posts to drive traffic to their festival website, which featured elegant rooms, beautiful people and white-sand beaches.
YoutubeIn today's social media obsessed world, it's no surprise that Instagram influencers are the most popular people on social media. With large followings and the ability to promote products and brands, these influencers have a lot of power. But who are the most popular Instagram influencers?
Source: RCLbeauty101
Some of the most popular influential fashion and beauty bloggers. These users often post pictures of themselves wearing different outfits and makeup, and often collaborate with brands to promote their products.
RCLbeauty101 is often recognized as one of the top makeup personalities on YouTube, with her videos averaging nearly a million views.
Other popular influencers include travel bloggers who share great photos of their adventures around the world and foodies who share photos of their food spoiling. Regardless of their niche, these influencers have built a significant following by posting interesting and engaging content.
FacebookFacebook is one of the most popular social networks with over 2 billion monthly active users, making it a great place for businesses and brands to promote their products and services. However, standing out from the competition can be difficult.
Source: Cristiano Ronaldo
When selecting an influencer, it's important to consider their engagement level and audience demographics. For example, Cristiano Ronaldo has over 149 million followers. Although his posts are extensive, he doesn't have time to personally interact with most of his followers (but that doesn't hurt his ability to land a deal with Nike, for example).
When choosing an influencer, you should consider both the breadth and depth of engagement with their followers, as well as the needs of your brand.
yUndoubtedly, TikTok has taken the social media world by storm. In just a few years, the program has built a huge following around the world and shows no signs of slowing down. With a mix of user-generated and professional content, TikTok offers something for everyone. And as the app grows in popularity, more people are using it to build influence.
Source: Addison Ray
Some famous TikTok influencers include Lauren Grey, Addison Ray, Chase Hudson, Charlie D'Amelio, and Dixie D'Amelio. Thanks to creative content and a large following, these users have become famous. They have used the Tik Tok platform to launch successful businesses and partnerships.
For example, Lorraine Gray has released music on her label and Addison Ray has signed major deals with brands such as American Eagle and Hollister. As TikTok continues to grow, we expect more influencers to come to the app.
SnapchatSnapchat has become one of the most popular social media platforms where users can share everything from photos and videos to stories and filters. While anyone can create content on Snapchat, some users have managed to gain a significant following by creating engaging and original content.
These influencers have gained popularity by partnering with brands and companies to promote products and services to hundreds of thousands of followers.
Some of Snapchat's most famous influencers include Kylie Jenner, Daisy Keeche and Lauren Grey. Through their creative content and massive followings, these influencers have helped shape the Snapchat landscape and redefine what it means to be an influencer.
Snapchat partnered with influencer Kylie Jenner to promote ecommerce when she showcased her Kyshadow palettes on Snapchat.
Source: Tube filter
TwitterThere are various influencers on Twitter. However, celebrities like Justin Bieber and Lady Gaga and businessmen like Richard Branson and Tony Robbins are the most famous. These influencers have large followings on Twitter and often use the platform to promote their work or share thoughts on current events. If you're looking for people to follow on Twitter, here are some of the most influential people.
Source: Lady Gaga
Lady Gaga engages with fans and brands on Twitter.
Types of Social Media InfluencersThere are different types of social media influencers. The type of influencer you work with depends on your goals and audience.
Mega influentialMega-influencers are social media users with a million or more followers. They are highly influential and their support can significantly increase sales and brand awareness. However, they are also the most expensive influencers to work with.
Macro influencerMacro-influencers are social media users with thousands to hundreds of thousands of followers. Mega-influencers are a bit cheaper to work with, but still have significant impact.
Minor influencersMicro-influencers have fewer followers than popular influencers, but they connect with their audience more often. They may be more available and have more experience in your field. They are often targeted to your target audience, increasing the chances of your content being distributed organically. Micro-influencers often have local audiences, making them ideal influencers for small local businesses.
Nano is the dominant personNano-influencers have smaller audiences than micro-influencers (typically less than 5,000 followers), but are often much more engaged with their audience. They can be a good choice for businesses on a tight budget. These influencers charge less than $1,000 per sponsored post, making them a great choice for small businesses.
How to Create an Effective Marketing StrategyCreating an effective marketing strategy will help you reach your goals and connect with your target audience. If creating a strategy seems difficult, rest assured: answer four simple questions and your plan will become a reality:
What is success like?Start by setting your goals. What do you want to achieve with your influencer marketing campaign? Do you want to increase your brand awareness, increase sales or build your reputation in your industry? By understanding your goals, you can target your advertising to achieve them.
Where to play?Research your target audience. Who are you trying to reach with your influencer marketing campaign? What social media platforms do you use? What kind of stuff do you eat? Once you answer these questions, you'll know where to go to identify influencers.
How to win?Now that you know where your target audience is, how can you reach them? What is better micro or macro influencer? Should you use humor and humor or take a more serious tone? Think of influencers as the spark that starts the fire, not the end of the game. Beyond paid influencer posts, you want to create content that resonates with your audience.
What skills should be in place?Now that you know what you are going to do, how are you going to make it happen? Do you have enough staff? Can a deep content archive or a progressive content strategy guide our influencers?
The Hearst Bay Area Marketing Agency, 46 miles, can help you develop and implement an influencer and social media marketing strategy.
What kind of management system do you need?Paying influencers and waiting for something to happen is not enough. A content management system is needed to deliver new content in a timely manner. And a feedback system to see what content is performing well and make edits as needed. And if you're running multiple influencers, you need a way to manage them without losing an important point.
Once you answer these four questions, your strategy is ready. অবশ্যই, আপনি সময়ের সাথে সাথে এটি পরিবর্তন করতে পারেন, তবে সবচেয়ে গুরুত্বপূর্ণ বিষয় হল আপনার প্রাথমিক কৌশল সম্পর্কে সিদ্ধান্ত নেওয়া এবং যতক্ষণ না আপনি এটি পরিবর্তন করতে চান ততক্ষণ এটিতে লেগে থাকুন।
আপনার প্রভাবশালী বিপণন প্রচারাভিযানের সাফল্য পরিমাপ কিভাবেআপনার প্রভাবশালী বিপণন প্রচারাভিযানের সাফল্য পরিমাপ করার অনেক উপায় আছে। সাফল্য পরিমাপ করার সর্বোত্তম উপায় আপনার লক্ষ্য এবং উদ্দেশ্যের উপর নির্ভর করে।
অ্যাক্সেসযোগ্যতাএকটি প্রভাবশালী বিপণন প্রচারাভিযানের নাগাল হল আপনার সামগ্রী দেখার সংখ্যা, যা আপনার সামগ্রীর ইম্প্রেশনের সংখ্যা দেখে পরিমাপ করা যেতে পারে।
আমি এটা করবপ্রভাবশালী বিপণন প্রচারাভিযানের ব্যস্ততা হল আপনার সামগ্রীর সাথে ইন্টারঅ্যাক্ট করার লোকের সংখ্যা, যা আপনার সামগ্রী প্রাপ্ত লাইক, মন্তব্য এবং শেয়ারের সংখ্যা দ্বারা পরিমাপ করা যেতে পারে।
আন্দোলনএকটি প্রভাবশালী বিপণন প্রচারাভিযানের দ্বারা উত্পন্ন ট্র্যাফিক হল আপনার ওয়েবসাইট বা ব্লগ দেখার লোকের সংখ্যা, যা আপনার সাইটের প্রাপ্ত অনন্য দর্শকদের সংখ্যা দ্বারা পরিমাপ করা যেতে পারে।
বিক্রয়একটি প্রভাবশালী বিপণন কোম্পানি দ্বারা উত্পন্ন বিক্রয় হল কোম্পানির দ্বারা উত্পন্ন বিক্রয় বা লিডের সংখ্যা। এটি বিক্রয় বা সীসা গণনা দ্বারা পরিমাপ করা যেতে পারে।
বিনিয়োগের রিটার্নএকটি প্রভাবশালী বিপণন প্রচারাভিযানের বিনিয়োগের উপর রিটার্ন (ROI) হল উপার্জিত অর্থের সাথে তোলা অর্থের অনুপাত। এটি কোম্পানীতে খরচ করা অর্থ দ্বারা কোম্পানি প্রাপ্ত বিক্রয়ের পরিমাণকে ভাগ করে পরিমাপ করা হয়।
ইনফ্লুয়েন্সার মার্কেটিং: মূল দিকহার্স্ট হল একটি বে এরিয়া মিডিয়া কোম্পানি যা বিভিন্ন ওয়েবসাইট, সংবাদপত্র এবং ম্যাগাজিনের মালিক ও পরিচালনা করে। পার্টনার মার্কেটিং এজেন্সি 46mile Leads এর মাধ্যমে আপনার বিষয়বস্তু প্রচারে সাহায্য করার জন্য আমাদের কাছে প্রভাবশালীদের একটি বড় নেটওয়ার্ক রয়েছে।
আপনি যদি আপনার প্রভাবশালী বিপণন প্রচারাভিযানের মাধ্যমে আরও বৃহত্তর শ্রোতাদের কাছে পৌঁছতে চান, বিশেষ করে Gen Z-এর মতো অল্পবয়সী দর্শক, আমরা সাহায্য করতে পারি।
আমাদের মুদ্রণ এবং ডিজিটাল পরিষেবাগুলি সম্পর্কে আরও জানতে এবং কীভাবে আমরা আপনাকে আপনার বিপণনের লক্ষ্য অর্জনে সহায়তা করতে পারি তা জানতে আজই আমাদের সাথে যোগাযোগ করুন৷